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Plain and Simple: Why Advertise With LISA?

Why advertise with LISA? Four reasons, plain and simple.

  1. The Globalization Insider (click here to see a recent issue) is now the GILT (Globalization, Internationalization, Localization and Translation) industry’s most-read publication by far, with well over 12,000 unique readers per issue. Due to our distribution partnerships, some issues bring in more than 30,000 unique readers.
          Almost 40% of Globalization Insider readers are at the Director level or above, and an additional one third hold managerial positions. 56% are consumers of GILT services. A wide range of industry sectors are represented in readership, including IT, Health Care, Banking, Manufacturing and Government. Over 20% of the readership comes from companies with revenues in excess of USD 100 million. [Source: Reader Survey conducted during December 2003 and January 2004.]
  2. LISA’s web site is the acknowledged industry reference for globalization and language issues, averaging 15 million hits annually, with more than 350,000 unique visitors per year.
  3. LISA publications (Best Practice Guides, Primers, Surveys, White Papers, Client Seminar Guides) have generated more than 9000 new enquiries during the past year.
  4. LISA Forums continue to deliver access to hundreds of GILT decision-makers and experts under the same roof at the same time, working to resolve enterprise globalization challenges.

LISA has advertising options for any budget, with advertising packages starting at just USD 90 for LISA members. Here is how you can take advantage of the industry’s best opportunity to cost-effectively reach many GILT decision-makers at the same time:


Advertising Opportunities With LISA

Globalization Insider

LISA offers block advertising, in the right hand bar, as shown, as well as banner ads at the foot of each page. Ads are sold in blocks of 150 x 150 pixels, which may be combined to create larger blocks. One ad per issue is guaranteed top placement.

Globalization Insider sponsorship opportunities provide recognition of support for individual issues of the Globalization Insider. Sponsorship includes recognition of sponsorship in each article in the issue, with a link to your company's website, as well as the opportunity to submit one article on a topic of your choice for the issue.

For more information on advertising in the Globalization Insider and to request a quote, please contact the LISA Advertising Manager using the information request form at the end of this page.

Industry Advertorials

Industry Advertorials are articles that appear in the Globalization Insider, but which may contain overtly commercial content and may be written by your company. They are clearly identified as sponsored articles and may contain your company logo, as well as links to company web sites and information, as well as the opportunity to provide (from the LISA site) one downloadable brochure or piece of product information in PDF format. Industry advertorials include one (1) guaranteed placement advertisement for the month in which the article appears. LISA reserves the right to deny publication or to make editorial changes to content in order to meet its publication standards. Industry Advertorials are permanently open to the public. For an example of an industry advertorial, click here.

For more information about industry advertorials and to request a quote, please contact the LISA Advertising Manager using the information request form at the end of this page.


LISA Web Site

The LISA web site is the acknowledged industry resource for information on enabling global business. Placing your banner or button advertisement on the LISA site will put it in front of the over 350,000 professionals and experts who visit the LISA site every year. LISA has options to place your ad in a specified number of our top pages, each receiving thousands of hits per year. LISA’s home page alone receives over 20,000 unique visitors per month.

LISA Web Site Advertising

Banner ads appear at the top of LISA web site pages and button ads appear in the right-hand bar of the site. Both types of ads rotate position and visibility with other ads of the same type. For more information on LISA web site advertising, and to request a quote, please contact the LISA Advertising Manager using the information request form at the end of this page.


LISA Publications

Co-branded Publications

LISA offers the opportunity to co-brand its best-of-breed educational publications. LISA publications promote industry knowledge and education, leveraging on over than 15 years of expertise and content. Co-branding allows you to place your logo on these publications and distribute them to your partners and clients.

Co-branded publication

Publications available for co-branding include the following:


Independent Product Evaluations

LISA Independent Product Evaluations are independent evaluations of products or services conducted by a LISA-selected, third-party expert and written by LISA. Evaluations are conducted on-site with the developer. The results are published in the Globalization Insider as well as in downloadable PDF format (which you may redistribute to your partners/customers). Product Evaluations are permanently available to the public. For an example of a LISA Independent Product Evaluation, click here.

Please contact the LISA Advertising Manager using the information request form at the end of this page for more information on publications and product reviews.


Advertising Opportunities at LISA Events

Globalization CD

LISA offers opportunities for potential advertisers to reach the hundreds of GILT decision-makers and experts who attend LISA Forums, Summits and other events through a special CD version of the Globalization Insider. The CD contains:

  • Articles from the Globalization Insider
  • LISA White Papers
  • Excerpts from selected LISA publications
  • Special event-related information
  • Exhibitor profiles
  • Product demos

CD Sponsorship allows you to place your logo on the CD label and offers you the opportunity to include an interview with an executive from your company on the topic of your choice.

For more information on advertising opportunities at LISA events, please contact the LISA Advertising Manager using the information request form at the end of this page.


Information Request Form

Please submit the following form to be contacted by a LISA representative about advertising opportunities:

Fields marked with a red asterisk (*) are mandatory.

*First/Given Name:
*Last/Family Name:
*Company Name:
*Job Title:
*Country:
*Email:
*Phone Number:
*Fax Number:
*LISA Member: yes     no
*Interested in: Globalization Insider advertising
LISA web site advertising
Co-branding LISA publications
Advertising at LISA events
*Best time to call: Morning     Afternoon     Evening
*Additional comments
or questions:

LISA will use this information only for purposes of contacting you and will not release this information to any third party without your consent.




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