I'm working on the analysis of data collected from Chinese speakers regarding their usage of localized business software. While we didn't have the response rate we'd hoped for, there are a few indicative results that indicate that translation quality of products bound for China is a real issue. In other words the Euro-American stereo-type of Asian Engrish cuts both ways.

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The seminar hall at the 10th Annual Tokyo Game Show (the biggest in the world with 200,000 attendees this year) was packed with several hundred people seated and nearly a hundred standing, squeezed around the sides and back of the room – all waiting to hear what Ken Kutaragi (CEO of Sony Computer Entertainment) would have to say about the PlayStation3 (PS3) and its delayed release schedule.

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The Translation Services Department of Sony Europe has only been in existence since the year 2000, but it has grown very quickly. Salomé López-Lavado (Translation Services Manager of Sony Europe and founder of the group) shares how smoothly they “crossed the bridge” from a manual to an automated localization workflow model, based on SDLWorkflow. To meet López-Lavado in person, we invite you to hear her presentation, Implementing Localization Workflow: A Focus on Pan- European Product and Language Resource Management, during the LISA Forum Europe in Warsaw on November 15.

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