Business Globalization Update

Sessions by Adobe, AMD, Cisco, EMC, Google, HP, IBM, Intel, Microsoft, SAS, Serena Software, Sun, Sybase, TIBCO, VeriSign and VMware

Managing your content globally is just one piece of building a globally integrated organization. Learn from Adobe, AMD, Cisco, EMC, Google, HP, IBM, Intel, Microsoft, SAS, Serena Software, Sun, Sybase, TIBCO, VeriSign and VMware how they are moving on from content to integrate globalization in the back office (e.g., customer support, follow-on sales, etc.) to hit the ground running on day 1, and the metrics they are using to measure success/failure.

Investigate how the Web 2.0/3.0 solutions and communities surfacing from the social networking and mobile arenas will affect how you design, create, manage and distribute your content across the enterprise and across the globe. Learn how companies are managing their business processes globally, even as they acquire and merge other companies. And then explore how to apply all of this to developing business cases and long-term market entry and support strategies for Emerging Markets.

8 Reasons Why Your Boss Should Approve Your Request to Attend the LISA Forum USA

1. Are you facing at least one international-related challenge that you and your team are finding difficult to resolve?

Don’t waste time and money reinventing the wheel! Sign up for one or more of the following LISA Professional Skills Workshops and leave with the latest best practice to share with your team back at the office (or click here today for special deals and bring your whole team).

Buying and Implementing Content Management and Global Translation Management Systems

Understanding How to Use Globalization Industry Standards

2. Do you feel like you’re sometimes all alone in representing international interests at corporate headquarters?

Learn how to build business cases and how to communicate with upper-level executives to make it easy for them to justify the right resource investment to support your globalization initiative. Find out how SAS Institute (Globalizing Your Content and Obtaining Executive Approval), VeriSign (Strengthening Your Brand With a Global Development Model) and VMware (Overcoming the Challenges of Building a Globally Integrated Organization) are doing it.

3. Do you need to find out what’s happening in the Web 2.0/social networking space and how it will affect how you design, create, manage and distribute your content?

Come learn first-hand how Cisco and CNET have turned to Web 2.0 to solve fundamental business problems – how to collaborate, share knowledge, and work effectively in global organizations, while meeting the special needs of specific communities, in Leveraging Web 2.0 to Facilitate Global Content Development.

In Where Will Automated Translation and Social Networking Take Us?, innovators from Google, HP, SpeakLike and Asia Online will share their work-in-progress in crowdsourcing, automated translation and social networking to create new opportunities for their businesses.

4. Are you trying to integrate globalized business processes in your back office, e.g., customer support, follow-on sales, financial tracking, etc.?

There is a critical difference between “going global” and “thinking global.” In Charting the Course for Globalization: Skunk or a Trunk?, IBM’s top Globalization Executive reveals why the classic localization model cannot be extended to define a globally integrated enterprise, and makes the case that new business, process and technical paradigms are needed.

Learn from Exigen Services why sticking pushpins into a wall map to denote Agile team member locations won’t translate into a productive, global development organization. One of their top Directors will share practical lessons derived from the company’s successful involvement in more than 100 globally distributed Agile projects during AGILE Software Development: What It Means for Globalizing Your Business Processes.

5. Do you need help to develop business cases and long-term market entry and support strategies for Emerging Markets?

Find out how Adobe did it. In Hitting the Ground Running in New Markets: Do Your Global Business Processes Measure Up?, two Adobe Directors will explain how globalization has affected their company’s strategic decision-making process and operations. They will also share how their Globalization Charter was implemented through a World Readiness Initiative that now allows them to “hit the ground running” in new markets.

6. Are you and your team trying to help your organization move to the next level vis-à-vis its commitment and support for international customers?

VeriSign’s Senior Localization Manager will explain how a U.S.-centric culture, a lack of a global strategy, and a decentralized approach to localization and international web sites can destroy your brand’s global reach in Strengthening Your Brand With a Global Web Development Model. She will then share how VeriSign turned its global approach around by putting together the right team, centralizing its core marketing activities, and attaining the appropriate funding.

SAS Institute’s Terminologist will share the secret of how her team obtained executive support for terminology management to support the company’s global brand in Globalizing Your Content: Obtaining Executive Approval.

Sun Microsystems’ Director of Globalization will explain how her company has moved to the next level with its customers by learning how to leverage the world of open source and community participation for globalization in Sun’s Shift to Localization for Open Source: Sparking the Imagination of Customers.

In Trading Spaces: Renovating Your Localization Process to Drive Business Growth, EMC’s Localization Program Managers will share how they renovated their localization "house" to successfully sustain production when the number of products jumped from 22 to 50+ products last year.

7. Are you struggling to formulate an outsourcing strategy, or are you recovering from mistakes made during your first attempt?

China’s Innovative Approach to Global Outsourcing: What It Means for Silicon Valley will focus on what China’s new breed of outsourcers offers to Silicon Valley that others do not, including exactly what it takes to make the relationships successful. A panel (no slides allowed!) featuring Microsoft, Sun, VMware and two of China’s best-known software outsourcers (Beyondsoft and Oceansoft International) will explore how China is building and managing its teams, IP protection as it relates to the Valley and how customers can improve their working relationships with outsourcing providers in China.

If you have development and QA teams in China but technical writing in other locations, and you assume that it’s not possible to write documentation in English in China, then TIBCO’s Director of Technical Publications & Localization has news for you! Find out why TIBCO’s technical writing team in China is growing in What It Means to Be a Pioneer: Creating English Technical Documentation in China.

8. Have you been wondering if there are any standards that can be applied to globalization, and if so, how to leverage them for your own organization? Then you’ve come to the right place.

People responsible for delivering their companies’ globalized content are still scratching their heads about the SDL acquisition of Idiom. Come find out why standards are the solution in Stumbling Blocks in Managing Content Globally from XML-INTL’s CTO.

In More, Better, Faster: Combining Available Techniques to Improve Software Localization, AMD shares how its adoption of XLIFF, combined with in-house automation to support language service providers, allows it to simultaneously deliver its web site in 21 languages. The great news is that AMD now does this consistently with half of the previously required resources and with an order of magnitude reduction in the error rate.

In late 2006, Serena Software committed to developing all documentation content in XML for its new Mashups product. Motivated by the potential for significant savings for localization, as well as an interest in structured writing and content reuse, it adopted DITA and assembled a fully automated, end-to-end, authoring and publishing solution. Its Documentation Team will discuss its implementation, its successes and challenges to date, and where they plan to go next in DITA Marches On: Where Are We Now?

TIBCO’s Globalization Architect will describe the requirements for an AJAX toolset for software globalization and discuss how various AJAX toolsets meet those requirements. She will also present a case study for building globalized software using the TIBCO General Interface – an AJAX-based development framework – in Developing Globalized Web Applications With AJAX.

TBX – the LISA XML markup language for terminology – is key for the localization industry because it facilitates the sharing of terminology files and drives the development of terminology management functions in localization tools. Recently submitted to ISO to be adopted as an ISO standard, TBX has been significantly enhanced to make it more practical and easier to implement. IBM’s Terminologist will share how these changes will translate into opportunities to make better use of terminology to support localization in Finally...A Practical Markup Standard for Terminology - The "New" TBX.

In Improving Quality in Translation and Localization into Chinese, the Programme Director of the Centre for Translation Studies at the University of Leeds will share the results of research conducted in China on how language service providers are addressing the gap between their quality expectations and the current local standards for English-Chinese translation.

CLICK HERE TO REGISTER FOR THE LISA FORUM USA TODAY!!