Money Talks

2008 Will Be Bittersweet

John Frievalds, Managing Director, JFA Marketing

"2008 will be bittersweet for our industry due to three trends. First, the continuing fall of the dollar (10% against the Euro in 2007) alone will force further consolidation and price increases to customers at the exact time it will be challenged by a weakening global economy. Second, internet 2.0 concepts will wash over our space as more hosted models emerge which bring together the power of centralized data management and decentralized commitments – sort of a “consortium” meets the “crowd in the cloud” model. Third, the long tail of languages will mean that more and more projects will leave the traditional language space as consumer devices and global web media accelerate in emerging nations. All in all, another exciting transformation."

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