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© 2008 SMP Marketing • ISSN 1420-3693 • www.localization.org

In this issue…


Reverse e-Auctions: A Controversial Buying Process

Monique Floch, ACG Vendor Manager, Hewlett-Packard

LISA Member HP has been in the business news in recent weeks – and for all the right reasons. Unlike much of the technology industry, HP reported a 15% increase in revenues from a year earlier, to USD 28.3 billion, beating estimates by USD 1 billion! Why the success, given the slowdown in tech spending in the U.S.? According to analysts quoted in a recent issue of Business Week, it’s due to the company’s large global footprint and relatively low exposure to the financial-services market.


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