LISA Home page [© 2008 • ISSN 1420-3693 • www.localization.org]
© 2008 SMP Marketing • ISSN 1420-3693 • www.localization.org

In this issue…


Money Talks

John Freivalds, Managing Director, JFA Marketing

Sometimes I let my love of business strategy get the better of me. The other day, I went into our local Wal-Mart, the only shopping experience in this rural Virginia town (population 6,000) where I live, and was amazed to see that they now sell and mix paint for you. Wal-Mart, America’s – if not the world’s largest retailer – is offering all kinds of new services in order to grow.


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