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February 7, 2007

Why Isn't My Product Selling Better in China?

By Chuck Wrobel, Avaya Inc.

Chuck Wrobel of Avaya Inc. describes how his company set out on a journey to increase international sales and customer satisfaction through implementing Unicode support. There was just one slight catch: the product in question enjoyed a significant market share and user base and had proven itself over twenty years. Not an easy task, and one that required lots of teamwork.

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Chuck Wrobel

Chuck Wrobel