Globalization Insider

In this issue…

Visionaries: The Price of a Cappuccino = Multilingualism as a Democratic Right (premium) • Karl-Johan Lönnroth, Director-General for Translation, European Commission
Interviewed by Rebecca Ray, Managing Editor, LISA
18 Acquisitions in One Year! • Karen Eden, Knowledge Development Director, Oracle
New Excitement, New Sensations, A New Generation (premium) • Dr. Minako O’Hagan, Lecturer in Translation Technology, SALIS, Dublin City University
We Need to Be in China Now! (premium) • Scott Atwood, Development Technical Lead for Global Foundations Engineering, PayPal
Focus on Standards: Language Industry Standards: OASIS and LISA Working Together • Andrzej Zydroń, CTO, XML-INTL Ltd.
Implementing Localization Workflow for Pan- European Product Management (premium) • Salomé López-Lavado, Translation Services Manager, Customer Interaction Group, Sony Europe

New Excitement, New Sensations, A New Generation

Tokyo Game Show 2006

Dr. Minako O’Hagan, Lecturer in Translation Technology, SALIS, Dublin City University

Anybody who is seriously into video games has heard of the annual Tokyo Game Show (TGS). Despite the fact that the games industry is a global business today thanks to the translation and localization that enable the sales of its products worldwide, its link to translation and localization remains obscure. Global hits such as Final Fantasy and the Pokemon series of games would never have gone beyond Japanese shores without localized versions.

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