In this issue…

Editorial: Motorcycles That Page You When Your Cell Phone Rings • Rebecca Ray, Managing Editor, LISA
Tips for Managing Multi-cultural, Multi-site Teams (premium) • M. Katherine (Kit) Brown, Principal, Comgenesis, LLC
Focus on Standards: LISA Promotes Terminology Standards in Beijing • Kara Warburton, Chair, LISA Terminology SIG & Terminologist, IBM
Visionaries: Countdown to Warsaw: Rory Cowan and Mark Lancaster Face Off (premium) • Rory Cowan, Chairman, President & CEO, Lionbridge
Mark Lancaster, Chairman & CEO, SDL
Interviewed by Rebecca Ray, Managing Editor, LISA
Symantec Discusses Outsourcing QA for Localized Products: Trials and Tribulations (premium) • Tommy McShane, Director of Quality Assurance, Symantec
Ken O�Brien, SQA Engineer, Symantec
Interviewed by Rebecca Ray, Managing Editor, LISA
Money Talks: From Colgate to Chuppies (premium) • John Freivalds, Managing Director, JFA Marketing
Advertorial: 30th Internationalization & Unicode Conference: Hot Topics in Internationalization, Globalization and Localization

Money Talks

From Colgate to Chuppies

John Freivalds, Managing Director, JFA Marketing

My first professional contact with China came a generation ago in 1974. I helped my then boss in the commodity trading business prepare for a trade mission he was invited to lead with the popular governor of the U.S. State of Minnesota. When he returned from that trip, his lasting impression came when he was boarding the van to be taken to Peking’s (as Beijing was then called) airport. A chambermaid ran after him and held out her hand with something in it. It was an empty tube of toothpaste. She spoke to him in Chinese, indicating, “You forgot this.” He thought, “My goodness, what poverty and backwardness exist when they think an empty tube of toothpaste has value.”

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