Visionaries

When the Globalization Insider last interviewed Rory Cowan (Chairman, President and CEO of Lionbridge) and Mark Lancaster (Chairman and CEO of SDL) in 2003, there were three companies interviewed for that article, The Big 3 Speak Out. Obviously, a lot of water has flowed under the bridge since then, with Lionbridge acquiring Bowne Global Solutions and SDL acquiring TRADOS (among others) along the way. According to Cowan, “Our industry is entering its most exciting phase in a decade.” According to Lancaster, “The challenge is still very simple – how to ensure that customers deliver their products to market faster and at lower cost.” Read the in-depth interview to find out what the two leaders think about the current trends in China vis-à-vis managing content globally, IBM’s entry into globalization services consulting and the effect that accreditation of localization service providers will have on the industry.

Editor’s Note: Join us in Warsaw, Poland on November 14 for a LISA-exclusive presentation from Cowan when he delivers the keynote during the LISA Forum Europe. Whether you are a client, a partner or a competitor of his, you will want to hear what this man has to say.