No other language industry organization can claim LISA’s expertise or network in Asia.

As a LISA Member, here is how you can take advantage of this expertise:

• Consult the LISA Asian Globalization Resources Survey if you need help building business plans for entering the Chinese market. Drawing on in-depth interviews with executives from more than 210 companies in China, the survey identifies market opportunities, offers detailed information on spending allocation and provides executive opinions on the language industry in this region.
• Contact other LISA Members who are already present in Asia (over 50 and growing) through the LISA Member Zone. Leverage their insight and experience to avoid wasting time and money in reinventing the wheel.

Don’t reinvent the wheel in your global business planning! Don’t wander the cyber seas!

• Leverage the wealth of information for Asia in the LISA Forum Archives when doing your strategic planning. LISA has been holding Forums in Asia since 1995 in Shanghai, Beijing, Tokyo, Yokohama and Singapore. With over 1,400 participants, there is a wealth of business intelligence in the form of presentations, case studies and panels that are available for free to LISA Members. This information cannot be found anywhere else since the presenters have shared candidly what works and what doesn’t when doing business in Asia. Here’s the latest snapshot (as of April this year) on the current issues in the Chinese market: http://www.lisa.org/globalizationinsider/2006/07/lisa_global_str.html.
• The same applies to the Globalization Insider Archives. Here are links to just some of the content that applies to Asia:

  http://www.lisa.org/globalizationinsider/2006/04/lisa_forum_asia.html http://www.lisa.org/globalizationinsider/2006/03/china_to_build.html
  http://www.lisa.org/globalizationinsider/2003/10/china_increasin.html
  http://www.lisa.org/globalizationinsider/2003/10/doing_business_.html
  http://www.lisa.org/globalizationinsider/2003/10/postsars_china_.html
  http://www.lisa.org/globalizationinsider/2002/05/a_look_at_china.html
  http://www.lisa.org/globalizationinsider/2002/03/new_character_s.html
  



• Mention your affiliation with LISA when working with organizations such as the Japan External Trade Organization (JETRO), the Japan Technical Communicators Association (JTCA) and the Japanese Personal Computer Software Association (JPSA).


• Take advantage of the support for Chinese, Japanese and Korean in LISA standards, products and publications. For starters, check out the LISA QA Model and the LISA Localization Industry Primer (now available in 11 languages, including Simplified Chinese). Then move onto the LISA Global Business Practices Survey and The 2006 Ten Best International Web Support Sites book.

Why reinvent the wheel in your global business planning in 2007? Is your organization just starting to do business in Asia? Then come to LISA for the information and education you need to be successful. If your company is already a player in the region, then consult LISA for the standards and best practice guidelines needed to hone your global marketing strategy to generate a better return on investment in the region.