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In this issue…
Customizing Your Applications for China: General Considerations
Many of us who are hands-on in the language industry will be familiar with what Xiao Hui Zhu has to say about customizing software applications for various Chinese-speaking markets. However, if you find yourself putting together a business case for upper managers who do not deal with these issues on a regular basis, then Zhu provides in one place all of the general data that you will need to present. (If you are a LISA Member, you can also access details on various business models for Chinese web sites in Zhu’s presentation from the LISA Forum Asia: China Focus at http://www.lisa.org/archive/forums/2006shanghai/presentations.html.  The remainder of this article is available only to LISA members and Newsletter subscribers. Please log in with your user name and password to read the entire article. Note: If you are not a member, but are interested in receiving the Globalization Insider, click here. Note: If you do not presently have access to archives of Globalization Insider older than one year and would like to access them, please contact the LISA Administration or upgrade your LISA Membership (form). E-mail LISA Administration for further enquiries. |
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   8-11 December 2008 |