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In this issue…
The Art of the Global Gateway
Web Globalization Strategies for Successful Navigation
The internet is like the universe – constantly expanding. Every day, millions of web pages are added in hundreds, if not thousands, of languages. Google now offers more than 115 different language interfaces. Deloitte offers more than 100 country web sites. However, as this universe expands, the odds of web visitors getting lost increase. And because you cannot control how people arrive at your web site, you need to do all you can to ensure that, once they’ve arrived, they find where they need to go. John Yunker’s new book, The Art of the Global Gateway, will help. It provides techniques and recommendations that have helped companies increase traffic to their local web sites from 10% to more than 25%. We provide an excerpt from the book below.  The remainder of this article is available only to LISA members and Newsletter subscribers. Please log in with your user name and password to read the entire article. Note: If you are not a member, but are interested in receiving the Globalization Insider, click here. Note: If you do not presently have access to archives of Globalization Insider older than one year and would like to access them, please contact the LISA Administration or upgrade your LISA Membership (form). E-mail LISA Administration for further enquiries. |
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   8-11 December 2008  |