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In this issue…
Fundamental Concepts of Reuse
In her best-selling book, Managing Enterprise Content: A Unified Content Strategy, Ann Rockley (with Pamela Kostur and Steve Manning) provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing and distributing content. Based on the successful methodology developed by The Rockley Group, the book is designed to help organizations to reduce the cost and effort of complex information creation and management ranging from marketing materials, through customer support materials, and regulatory documents. Rockley gave the keynote at the LISA Global Strategies Summit in New York City, June 26-30. The following is an excerpt from the book.  The remainder of this article is available only to LISA members and Newsletter subscribers. Please log in with your user name and password to read the entire article. Note: If you are not a member, but are interested in receiving the Globalization Insider, click here. Note: If you do not presently have access to archives of Globalization Insider older than one year and would like to access them, please contact the LISA Administration or upgrade your LISA Membership (form). E-mail LISA Administration for further enquiries. |
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   23-27 June 2008  |