Globalization Insider

In this issue…

Editorial: We Have Crossed the Chasm • Rebecca Ray, Managing Editor, LISA
LISA GLOBAL STRATEGIES SUMMIT 2006 • Rebecca Ray, Managing Editor, LISA
The Globalization Initiative at PerkinElmer, Inc. (premium) • Kevin Lorenc, VP, Corporate Communications,PerkinElmer, Inc.
Interviewed by Rebecca Ray, Managing Editor, LISA
Visionaries: Global Business Best Practice: Who Can You Really Trust? • Ernest Scalberg, Dean, Monterey Institute of International Studies
Interviewed by Rebecca Ray, Managing Editor, LISA
Fundamental Concepts of Reuse (premium) • Ann Rockley, President, The Rockley Group
The Art of the Global Gateway (premium) • John Yunker, President, Byte Level Research
Standards: TBX-Lite News • Kara Warburton, Terminologist, IBM & Chair, LISA Terminology SIG

Fundamental Concepts of Reuse

Ann Rockley, President, The Rockley Group

In her best-selling book, Managing Enterprise Content: A Unified Content Strategy, Ann Rockley (with Pamela Kostur and Steve Manning) provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing and distributing content. Based on the successful methodology developed by The Rockley Group, the book is designed to help organizations to reduce the cost and effort of complex information creation and management ranging from marketing materials, through customer support materials, and regulatory documents.

Rockley gave the keynote at the LISA Global Strategies Summit in New York City, June 26-30.

The following is an excerpt from the book.

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