In this issue…

Editorial: Staying On-track in the Jungle • Rebecca Ray, Managing Editor, LISA
Forum Summary: LISA FORUM ASIA 2006 China Focus • Rebecca Ray, Managing Editor, LISA
Visionaries: It's a (Globalized) Jungle Out There (premium) • Irving Wladawsky-Berger, Vice-President, Technical Strategy and Innovation, IBM
Global Business Practices • Arle Lommel, Publications Manager, LISA
Terminology as a Key Driver in Business Communications • Kara Warburton, Chair, LISA Terminology SIG, Terminologist, IBM
Standards: Global Information Management Metrics (GMX) • Andrzej Zydroń, CTO, XML-INTL & Member, LISA OSCAR Steering Committee
Considering SimShip? Look Before You Leap! (premium) • Hanan Lavy, International R&D Manager, Mercury Interactive
Money Talks (premium) • John Freivalds, Managing Director, JFA Marketing

Visionaries

It's a (Globalized) Jungle Out There

Irving Wladawsky-Berger, Vice-President, Technical Strategy and Innovation, IBM

Irving Wladawsky-Berger, Vice President of Technical Strategy and Innovation at LISA Member IBM shares his personal views on the “globalized jungle” and global innovation in this interview originally published at AlwaysOn. If doing business in a fast-changing, competitive marketplace has always felt like a jungle, things have gotten a few notches more "interesting," in terms of both risks and opportunities, as the jungle has now been globalized. Those companies that do not adapt to the major changes taking place will be left behind, their place taken by new companies born from the new competitive landscape. Wladawsky-Berger also has some interesting things to say about the commoditization of products and services and reputation capital.

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