Globalization Insider

In this issue…

Editorial: Staying On-track in the Jungle • Rebecca Ray, Managing Editor, LISA
Forum Summary: LISA FORUM ASIA 2006 China Focus • Rebecca Ray, Managing Editor, LISA
Visionaries: It's a (Globalized) Jungle Out There (premium) • Irving Wladawsky-Berger, Vice-President, Technical Strategy and Innovation, IBM
Global Business Practices • Arle Lommel, Publications Manager, LISA
Terminology as a Key Driver in Business Communications • Kara Warburton, Chair, LISA Terminology SIG, Terminologist, IBM
Standards: Global Information Management Metrics (GMX) • Andrzej Zydroń, CTO, XML-INTL & Member, LISA OSCAR Steering Committee
Considering SimShip? Look Before You Leap! (premium) • Hanan Lavy, International R&D Manager, Mercury Interactive
Money Talks (premium) • John Freivalds, Managing Director, JFA Marketing

Considering SimShip? Look Before You Leap!

Hanan Lavy, International R&D Manager, Mercury Interactive

Hanan Lavy, International R&D Manager for Mercury Interactive, is one of those very rare technical people who places the needs of his customers and sales/marketing/support colleagues first. It is an extremely difficult balancing act since he has to generate revenues at the same time. Lavy and his team currently support the company in shipping about 20 releases in 4-5 languages, and approximately half of these are simpshipped! In the following article, Lavy provides a first-person perspective and shares his very practical advice on how to integrate simship as a globalized business process.

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