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In this issue…
The Impact of Search Engine Optimization on Internationalization Projects
The incredible growth of search engines is the most significant factor for achieving online success today. An entire industry has grown up around the process of optimizing web sites to increase their rankings in search engine results. The money is there to justify it: online product research conducted by consumers during the past year was responsible for driving $106.5 billion in direct online consumer spending, with an additional $180.7 billion in offline spending (the Dieringer Research Group).  The remainder of this article is available only to LISA members and Newsletter subscribers. Please log in with your user name and password to read the entire article. Note: If you are not a member, but are interested in receiving the Globalization Insider, click here. Note: If you do not presently have access to archives of Globalization Insider older than one year and would like to access them, please contact the LISA Administration or upgrade your LISA Membership (form). E-mail LISA Administration for further enquiries. |
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   8-11 December 2008 |