In this issue…

Editorial: Countdown to Shanghai! • Rebecca Ray, Managing Editor, LISA
Visionaries: Why is Innovation Such a Hot Topic? Two Sides of a Coin (premium) • Irving Wladawsky-Berger, VP, Technical Strategy and Innovation, IBM
(Originally interviewed by AlwaysOn)
From the 2004 Globalization Insider Archives: China: To Build or to Buy? (premium) • Terry Shidner, Business Development Manager, Moravia Worldwide
Gráinne Maycock, Country Manager for Ireland, Moravia Worldwide
How Eastern Europe Fits into the European Translation Market (premium) • Kevin Fountoukidis, CEO, Argos Company Ltd
The Impact of Search Engine Optimization on Internationalization Projects (premium) • Curt Porritt, President and CEO, 10x Marketing

From the 2004 Globalization Insider Archives

China: To Build or to Buy?

Terry Shidner, Business Development Manager, Moravia Worldwide
Gráinne Maycock, Country Manager for Ireland, Moravia Worldwide

Moravia Worldwide took a very disciplined approach to resolve the two key issues facing every company today: India or China? and To build or to buy? It discovered that its key challenge was how to safeguard and transfer its unique corporate culture, while at the same time, allowing the new operation to have the right “local feel.” Read on to find out how the company achieved success in its balancing act.

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