Globalization Insider

In this issue…

Editorial: No Excess Cultural Baggage Allowed! • Rebecca Ray, Managing Editor, LISA
LISA Forum Cairo Participants: Leave That Heavy Cultural Baggage at Home! (premium)
Bridging Business Cultures to Ensure Success (premium) • Ahmed Ezzat, Marketing Manager for Europe, Arabize Computer Services Ltd
Why Isn’t My Software Product Selling Better in the Middle East? (premium) • Tarek Abou Ali, Advisory Software Engineer Project Leader, iSeriesTechnology Development Center, IBM Egypt
Focus on Standards: A Terminology Standardization Initiative for Arabic
From the 2003 Globalization Insider Archives: Which Direction Is This Language Written In? (premium) • Tex Texin, Founder, Chief Architect, XenCraft

Bridging Business Cultures to Ensure Success

Ahmed Ezzat, Marketing Manager for Europe, Arabize Computer Services Ltd

Ahmed Ezzat deals with cross-cultural business issues everyday as the Marketing Manager for Europe for Arabize Computer Services Ltd. In the following article, he explains why dealings in the Arabic-speaking world can be complex. There is no magic key to success, but he provides 11 tips to put on the right path for doing business in the Middle East.

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