Globalization Insider

In this issue…

Editorial: No Excess Cultural Baggage Allowed! • Rebecca Ray, Managing Editor, LISA
LISA Forum Cairo Participants: Leave That Heavy Cultural Baggage at Home! (premium)
Bridging Business Cultures to Ensure Success (premium) • Ahmed Ezzat, Marketing Manager for Europe, Arabize Computer Services Ltd
Why Isn’t My Software Product Selling Better in the Middle East? (premium) • Tarek Abou Ali, Advisory Software Engineer Project Leader, iSeriesTechnology Development Center, IBM Egypt
Focus on Standards: A Terminology Standardization Initiative for Arabic
From the 2003 Globalization Insider Archives: Which Direction Is This Language Written In? (premium) • Tex Texin, Founder, Chief Architect, XenCraft

Why Isn’t My Software Product Selling Better in the Middle East?

Tarek Abou Ali, Advisory Software Engineer Project Leader, iSeriesTechnology Development Center, IBM Egypt

IBM has had a local presence throughout the Middle East for many years. If you want to know what pitfalls to avoid when developing software products for this region, Tarek Abou Ali of IBM Egypt provides some important guidelines in the following article.

Editor’s Note: The opinions expressed in this article are those of the author and do not necessarily represent those of IBM.

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