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© 2008 SMP Marketing • ISSN 1420-3693 • www.localization.org

In this issue…


Why Isn’t My Software Product Selling Better in the Middle East?

Tarek Abou Ali, Advisory Software Engineer Project Leader, iSeriesTechnology Development Center, IBM Egypt

IBM has had a local presence throughout the Middle East for many years. If you want to know what pitfalls to avoid when developing software products for this region, Tarek Abou Ali of IBM Egypt provides some important guidelines in the following article.

Editor’s Note: The opinions expressed in this article are those of the author and do not necessarily represent those of IBM.


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