In this issue…

Editorial: No Excess Cultural Baggage Allowed! • Rebecca Ray, Managing Editor, LISA
LISA Forum Cairo Participants: Leave That Heavy Cultural Baggage at Home! (premium)
Bridging Business Cultures to Ensure Success (premium) • Ahmed Ezzat, Marketing Manager for Europe, Arabize Computer Services Ltd
Why Isn’t My Software Product Selling Better in the Middle East? (premium) • Tarek Abou Ali, Advisory Software Engineer Project Leader, iSeriesTechnology Development Center, IBM Egypt
Focus on Standards: A Terminology Standardization Initiative for Arabic
From the 2003 Globalization Insider Archives: Which Direction Is This Language Written In? (premium) • Tex Texin, Founder, Chief Architect, XenCraft

From the 2003 Globalization Insider Archives

Which Direction Is This Language Written In?

Tex Texin, Founder, Chief Architect, XenCraft

In a companion piece to our recent article on the politics and culture of scripts, Tex Texin looks at some of the issues associated with different scripts and the directionality of scripts. Even if you know what script to use for a given language, you may find that your software doesn’t support the direction you need, or that your product, document or web site requires substantial modification to look right when “reversed” or rotated to deal with other scripts.

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