In this issue…

Editorial: No Excess Cultural Baggage Allowed! • Rebecca Ray, Managing Editor, LISA
LISA Forum Cairo Participants: Leave That Heavy Cultural Baggage at Home! (premium)
Bridging Business Cultures to Ensure Success (premium) • Ahmed Ezzat, Marketing Manager for Europe, Arabize Computer Services Ltd
Why Isn’t My Software Product Selling Better in the Middle East? (premium) • Tarek Abou Ali, Advisory Software Engineer Project Leader, iSeriesTechnology Development Center, IBM Egypt
Focus on Standards: A Terminology Standardization Initiative for Arabic
From the 2003 Globalization Insider Archives: Which Direction Is This Language Written In? (premium) • Tex Texin, Founder, Chief Architect, XenCraft

LISA Forum Cairo Participants

Leave That Heavy Cultural Baggage at Home!

We asked the attendees at the LISA Forum Cairo in December the following question to inform those readers who are considering market entry into one or more of the countries in the Middle East.

What are the three most common mistakes that companies still make when entering the Middle East?

Here are the results (in their own words), from the point of view of localization service providers in the Middle East.

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LISA Forum Cairo Participants

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