Globalization Insider

In this issue…

Editorial: Let the Good Times Roll! • Rebecca Ray, Managing Editor, LISA
Exchange Risk and Localization Budget Planning (premium) • Jack Yang, Strategy Analyst, Transco
Money Talks (premium) • John Freivalds, Managing Director, JFA Marketing
Development of a Future Wireless Information Device (premium) • Aaron Marcus, President, Aaron Marcus and Associates, Inc
Advertorial: 29th Internationalization & Unicode Conference: Hot Topics in Internationalization, Globalization and Localization

Development of a Future Wireless Information Device

Aaron Marcus, President, Aaron Marcus and Associates, Inc

In late 2000, Samsung Electronics Corporation (Korea) asked Aaron Marcus and Associates, Inc., (AM+A) to develop user interface design concepts for future wireless, mobile information devices evolving from mobile phones and intended for introduction in 2002-03. This project’s development process involved market research, user observation, brainstorming, scenario development, and prototyping over a period of four months.

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