2006 Contents
Issue 1 (January)
Editorial
Let the Good Times Roll!
Rebecca Ray, Managing Editor, LISA
Exchange Risk and Localization Budget Planning
Jack Yang, Strategy Analyst, Transco
Money Talks
John Freivalds, Managing Director, JFA Marketing
Development of a Future Wireless Information Device
Aaron Marcus, President, Aaron Marcus and Associates, Inc
Advertorial
29th Internationalization & Unicode Conference: Hot Topics in Internationalization, Globalization and Localization
Issue 2 (February)
Editorial
No Excess Cultural Baggage Allowed!
Rebecca Ray, Managing Editor, LISA
LISA Forum Cairo Participants
Leave That Heavy Cultural Baggage at Home!
Bridging Business Cultures to Ensure Success
Ahmed Ezzat, Marketing Manager for Europe, Arabize Computer Services Ltd
Why Isn’t My Software Product Selling Better in the Middle East?
Tarek Abou Ali, Advisory Software Engineer Project Leader, iSeriesTechnology Development Center, IBM Egypt
Focus on Standards
A Terminology Standardization Initiative for Arabic
From the 2003 Globalization Insider Archives
Which Direction Is This Language Written In?
Tex Texin, Founder, Chief Architect, XenCraft
Issue 3 (March)
Editorial
Countdown to Shanghai!
Rebecca Ray, Managing Editor, LISA
Visionaries
Why is Innovation Such a Hot Topic? Two Sides of a Coin
Irving Wladawsky-Berger, VP, Technical Strategy and Innovation, IBM
(Originally interviewed by AlwaysOn)
From the 2004 Globalization Insider Archives
China: To Build or to Buy?
Terry Shidner, Business Development Manager, Moravia Worldwide
Gráinne Maycock, Country Manager for Ireland, Moravia Worldwide
How Eastern Europe Fits into the European Translation Market
Kevin Fountoukidis, CEO, Argos Company Ltd
The Impact of Search Engine Optimization on Internationalization Projects
Curt Porritt, President and CEO, 10x Marketing
Issue 4 (April)
Editorial
Staying On-track in the Jungle
Rebecca Ray, Managing Editor, LISA
Forum Summary
LISA FORUM ASIA 2006 China Focus
Rebecca Ray, Managing Editor, LISA
Visionaries
It's a (Globalized) Jungle Out There
Irving Wladawsky-Berger, Vice-President, Technical Strategy and Innovation, IBM
Global Business Practices
Arle Lommel, Publications Manager, LISA
Terminology as a Key Driver in Business Communications
Kara Warburton, Chair, LISA Terminology SIG, Terminologist, IBM
Standards
Global Information Management Metrics (GMX)
Andrzej Zydroń, CTO, XML-INTL & Member, LISA OSCAR Steering Committee
Considering SimShip? Look Before You Leap!
Hanan Lavy, International R&D Manager, Mercury Interactive
Money Talks
John Freivalds, Managing Director, JFA Marketing
Issue 5 (July)
Editorial
We Have Crossed the Chasm
Rebecca Ray, Managing Editor, LISA
LISA GLOBAL STRATEGIES SUMMIT 2006
Rebecca Ray, Managing Editor, LISA
The Globalization Initiative at PerkinElmer, Inc.
Kevin Lorenc, VP, Corporate Communications,PerkinElmer, Inc.
Interviewed by Rebecca Ray, Managing Editor, LISA
Visionaries
Global Business Best Practice: Who Can You Really Trust?
Ernest Scalberg, Dean, Monterey Institute of International Studies
Interviewed by Rebecca Ray, Managing Editor, LISA
Fundamental Concepts of Reuse
Ann Rockley, President, The Rockley Group
The Art of the Global Gateway
John Yunker, President, Byte Level Research
Standards
TBX-Lite News
Kara Warburton, Terminologist, IBM & Chair, LISA Terminology SIG
Issue 6 (August)
Editorial
Size Really Doesn't Matter
Bill Sullivan, Chief Strategist, LISA
Customizing Your Applications for China: General Considerations
Xiao Hui Zhu, Advisory Software Engineer, IBM China Development Lab
Global Business Intelligence for Asia (UPDATED)
The Chinese Challenge: A Localization Project Manager’s Guide
Yu Zhang, Co-Founder and Linguistic Director, Locobyte
Visionaries
Learning to Share Your Food
Victor Tan, Founder and CEO, Real Idea
Interviewed by Rebecca Ray, Managing Editor, LISA
Issue 7 (September)
Editorial
Motorcycles That Page You When Your Cell Phone Rings
Rebecca Ray, Managing Editor, LISA
Tips for Managing Multi-cultural, Multi-site Teams
M. Katherine (Kit) Brown, Principal, Comgenesis, LLC
Focus on Standards
LISA Promotes Terminology Standards in Beijing
Kara Warburton, Chair, LISA Terminology SIG & Terminologist, IBM
Visionaries
Countdown to Warsaw: Rory Cowan and Mark Lancaster Face Off
Rory Cowan, Chairman, President & CEO, Lionbridge
Mark Lancaster, Chairman & CEO, SDL
Interviewed by Rebecca Ray, Managing Editor, LISA
Symantec Discusses Outsourcing QA for Localized Products: Trials and Tribulations
Tommy McShane, Director of Quality Assurance, Symantec
Ken O’Brien, SQA Engineer, Symantec
Interviewed by Rebecca Ray, Managing Editor, LISA
Money Talks
From Colgate to Chuppies
John Freivalds, Managing Director, JFA Marketing
Advertorial
30th Internationalization & Unicode Conference: Hot Topics in Internationalization, Globalization and Localization
Issue 8 (October)
Visionaries
The Price of a Cappuccino = Multilingualism as a Democratic Right
Karl-Johan Lönnroth, Director-General for Translation, European Commission
Interviewed by Rebecca Ray, Managing Editor, LISA
18 Acquisitions in One Year!
Karen Eden, Knowledge Development Director, Oracle
New Excitement, New Sensations, A New Generation
Dr. Minako O’Hagan, Lecturer in Translation Technology, SALIS, Dublin City University
We Need to Be in China Now!
Scott Atwood, Development Technical Lead for Global Foundations Engineering, PayPal
Focus on Standards
Language Industry Standards: OASIS and LISA Working Together
Andrzej Zydroń, CTO, XML-INTL Ltd.
Implementing Localization Workflow for Pan- European Product Management
Salomé López-Lavado, Translation Services Manager, Customer Interaction Group, Sony Europe

|
![[© 2010 • ISSN 1420-3693 • www.localization.org]](/globalizationinsider/images/masthead2.gif)
