2006 Contents
Issue 1 (January)
Editorial
Let the Good Times Roll!
Rebecca Ray, Managing Editor, LISA
• Exchange Risk and Localization Budget Planning
Jack Yang, Strategy Analyst, Transco
• Money Talks
John Freivalds, Managing Director, JFA Marketing
• Development of a Future Wireless Information Device
Aaron Marcus, President, Aaron Marcus and Associates, Inc
Advertorial
29th Internationalization & Unicode Conference: Hot Topics in Internationalization, Globalization and Localization
Issue 2 (February)
Editorial
No Excess Cultural Baggage Allowed!
Rebecca Ray, Managing Editor, LISA
• LISA Forum Cairo Participants
Leave That Heavy Cultural Baggage at Home!
• Bridging Business Cultures to Ensure Success
Ahmed Ezzat, Marketing Manager for Europe, Arabize Computer Services Ltd
• Why Isn’t My Software Product Selling Better in the Middle East?
Tarek Abou Ali, Advisory Software Engineer Project Leader, iSeriesTechnology Development Center, IBM Egypt
Focus on Standards
A Terminology Standardization Initiative for Arabic
• From the 2003 Globalization Insider Archives
Which Direction Is This Language Written In?
Tex Texin, Founder, Chief Architect, XenCraft
Issue 3 (March)
Editorial
Countdown to Shanghai!
Rebecca Ray, Managing Editor, LISA
• Visionaries
Why is Innovation Such a Hot Topic? Two Sides of a Coin
Irving Wladawsky-Berger, VP, Technical Strategy and Innovation, IBM
(Originally interviewed by AlwaysOn)
• From the 2004 Globalization Insider Archives
China: To Build or to Buy?
Terry Shidner, Business Development Manager, Moravia Worldwide
Gráinne Maycock, Country Manager for Ireland, Moravia Worldwide
• How Eastern Europe Fits into the European Translation Market
Kevin Fountoukidis, CEO, Argos Company Ltd
• The Impact of Search Engine Optimization on Internationalization Projects
Curt Porritt, President and CEO, 10x Marketing
Issue 4 (April)
Editorial
Staying On-track in the Jungle
Rebecca Ray, Managing Editor, LISA
Forum Summary
LISA FORUM ASIA 2006 China Focus
Rebecca Ray, Managing Editor, LISA
• Visionaries
It's a (Globalized) Jungle Out There
Irving Wladawsky-Berger, Vice-President, Technical Strategy and Innovation, IBM
Global Business Practices
Arle Lommel, Publications Manager, LISA
Terminology as a Key Driver in Business Communications
Kara Warburton, Chair, LISA Terminology SIG, Terminologist, IBM
Standards
Global Information Management Metrics (GMX)
Andrzej Zydroń, CTO, XML-INTL & Member, LISA OSCAR Steering Committee
• Considering SimShip? Look Before You Leap!
Hanan Lavy, International R&D Manager, Mercury Interactive
• Money Talks
John Freivalds, Managing Director, JFA Marketing
Issue 5 (July)
Editorial
We Have Crossed the Chasm
Rebecca Ray, Managing Editor, LISA
LISA GLOBAL STRATEGIES SUMMIT 2006
Rebecca Ray, Managing Editor, LISA
• The Globalization Initiative at PerkinElmer, Inc.
Kevin Lorenc, VP, Corporate Communications,PerkinElmer, Inc.
Interviewed by Rebecca Ray, Managing Editor, LISA
Visionaries
Global Business Best Practice: Who Can You Really Trust?
Ernest Scalberg, Dean, Monterey Institute of International Studies
Interviewed by Rebecca Ray, Managing Editor, LISA
• Fundamental Concepts of Reuse
Ann Rockley, President, The Rockley Group
• The Art of the Global Gateway
John Yunker, President, Byte Level Research
Standards
TBX-Lite News
Kara Warburton, Terminologist, IBM & Chair, LISA Terminology SIG
Issue 6 (August)
Editorial
Size Really Doesn't Matter
Bill Sullivan, Chief Strategist, LISA
• Customizing Your Applications for China: General Considerations
Xiao Hui Zhu, Advisory Software Engineer, IBM China Development Lab
Global Business Intelligence for Asia (UPDATED)
• The Chinese Challenge: A Localization Project Manager’s Guide
Yu Zhang, Co-Founder and Linguistic Director, Locobyte
• Visionaries
Learning to Share Your Food
Victor Tan, Founder and CEO, Real Idea
Interviewed by Rebecca Ray, Managing Editor, LISA
Issue 7 (September)
Editorial
Motorcycles That Page You When Your Cell Phone Rings
Rebecca Ray, Managing Editor, LISA
• Tips for Managing Multi-cultural, Multi-site Teams
M. Katherine (Kit) Brown, Principal, Comgenesis, LLC
Focus on Standards
LISA Promotes Terminology Standards in Beijing
Kara Warburton, Chair, LISA Terminology SIG & Terminologist, IBM
• Visionaries
Countdown to Warsaw: Rory Cowan and Mark Lancaster Face Off
Rory Cowan, Chairman, President & CEO, Lionbridge
Mark Lancaster, Chairman & CEO, SDL
Interviewed by Rebecca Ray, Managing Editor, LISA
• Symantec Discusses Outsourcing QA for Localized Products: Trials and Tribulations
Tommy McShane, Director of Quality Assurance, Symantec
Ken O’Brien, SQA Engineer, Symantec
Interviewed by Rebecca Ray, Managing Editor, LISA
• Money Talks
From Colgate to Chuppies
John Freivalds, Managing Director, JFA Marketing
Advertorial
30th Internationalization & Unicode Conference: Hot Topics in Internationalization, Globalization and Localization
Issue 8 (October)
• Visionaries
The Price of a Cappuccino = Multilingualism as a Democratic Right
Karl-Johan Lönnroth, Director-General for Translation, European Commission
Interviewed by Rebecca Ray, Managing Editor, LISA
18 Acquisitions in One Year!
Karen Eden, Knowledge Development Director, Oracle
• New Excitement, New Sensations, A New Generation
Dr. Minako O’Hagan, Lecturer in Translation Technology, SALIS, Dublin City University
• We Need to Be in China Now!
Scott Atwood, Development Technical Lead for Global Foundations Engineering, PayPal
Focus on Standards
Language Industry Standards: OASIS and LISA Working Together
Andrzej Zydroń, CTO, XML-INTL Ltd.
• Implementing Localization Workflow for Pan- European Product Management
Salomé López-Lavado, Translation Services Manager, Customer Interaction Group, Sony Europe

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