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2006 Contents

Issue 1 (January)

Editorial
Let the Good Times Roll!

Rebecca Ray, Managing Editor, LISA

Exchange Risk and Localization Budget Planning

Jack Yang, Strategy Analyst, Transco

Money Talks

John Freivalds, Managing Director, JFA Marketing

Development of a Future Wireless Information Device

Aaron Marcus, President, Aaron Marcus and Associates, Inc

Advertorial
29th Internationalization & Unicode Conference: Hot Topics in Internationalization, Globalization and Localization

Issue 2 (February)

Editorial
No Excess Cultural Baggage Allowed!

Rebecca Ray, Managing Editor, LISA

LISA Forum Cairo Participants
Leave That Heavy Cultural Baggage at Home!

Bridging Business Cultures to Ensure Success

Ahmed Ezzat, Marketing Manager for Europe, Arabize Computer Services Ltd

Why Isn’t My Software Product Selling Better in the Middle East?

Tarek Abou Ali, Advisory Software Engineer Project Leader, iSeriesTechnology Development Center, IBM Egypt

Focus on Standards
A Terminology Standardization Initiative for Arabic

From the 2003 Globalization Insider Archives
Which Direction Is This Language Written In?

Tex Texin, Founder, Chief Architect, XenCraft

Issue 3 (March)

Editorial
Countdown to Shanghai!

Rebecca Ray, Managing Editor, LISA

Visionaries
Why is Innovation Such a Hot Topic? Two Sides of a Coin

Irving Wladawsky-Berger, VP, Technical Strategy and Innovation, IBM
(Originally interviewed by AlwaysOn)

From the 2004 Globalization Insider Archives
China: To Build or to Buy?

Terry Shidner, Business Development Manager, Moravia Worldwide
Gráinne Maycock, Country Manager for Ireland, Moravia Worldwide

How Eastern Europe Fits into the European Translation Market

Kevin Fountoukidis, CEO, Argos Company Ltd

The Impact of Search Engine Optimization on Internationalization Projects

Curt Porritt, President and CEO, 10x Marketing

Issue 4 (April)

Editorial
Staying On-track in the Jungle

Rebecca Ray, Managing Editor, LISA

Forum Summary
LISA FORUM ASIA 2006 China Focus

Rebecca Ray, Managing Editor, LISA

Visionaries
It's a (Globalized) Jungle Out There

Irving Wladawsky-Berger, Vice-President, Technical Strategy and Innovation, IBM

Global Business Practices

Arle Lommel, Publications Manager, LISA

Terminology as a Key Driver in Business Communications

Kara Warburton, Chair, LISA Terminology SIG, Terminologist, IBM

Standards
Global Information Management Metrics (GMX)

Andrzej Zydroń, CTO, XML-INTL & Member, LISA OSCAR Steering Committee

Considering SimShip? Look Before You Leap!

Hanan Lavy, International R&D Manager, Mercury Interactive

Money Talks

John Freivalds, Managing Director, JFA Marketing

Issue 5 (July)

Editorial
We Have Crossed the Chasm

Rebecca Ray, Managing Editor, LISA

LISA GLOBAL STRATEGIES SUMMIT 2006

Rebecca Ray, Managing Editor, LISA

The Globalization Initiative at PerkinElmer, Inc.

Kevin Lorenc, VP, Corporate Communications,PerkinElmer, Inc.
Interviewed by Rebecca Ray, Managing Editor, LISA

Visionaries
Global Business Best Practice: Who Can You Really Trust?

Ernest Scalberg, Dean, Monterey Institute of International Studies
Interviewed by Rebecca Ray, Managing Editor, LISA

Fundamental Concepts of Reuse

Ann Rockley, President, The Rockley Group

The Art of the Global Gateway

John Yunker, President, Byte Level Research

Standards
TBX-Lite News

Kara Warburton, Terminologist, IBM & Chair, LISA Terminology SIG

Issue 6 (August)

Editorial
Size Really Doesn't Matter

Bill Sullivan, Chief Strategist, LISA

Customizing Your Applications for China: General Considerations

Xiao Hui Zhu, Advisory Software Engineer, IBM China Development Lab

Global Business Intelligence for Asia (UPDATED)

The Chinese Challenge: A Localization Project Manager’s Guide

Yu Zhang, Co-Founder and Linguistic Director, Locobyte

Visionaries
Learning to Share Your Food

Victor Tan, Founder and CEO, Real Idea
Interviewed by Rebecca Ray, Managing Editor, LISA

Issue 7 (September)

Editorial
Motorcycles That Page You When Your Cell Phone Rings

Rebecca Ray, Managing Editor, LISA

Tips for Managing Multi-cultural, Multi-site Teams

M. Katherine (Kit) Brown, Principal, Comgenesis, LLC

Focus on Standards
LISA Promotes Terminology Standards in Beijing

Kara Warburton, Chair, LISA Terminology SIG & Terminologist, IBM

Visionaries
Countdown to Warsaw: Rory Cowan and Mark Lancaster Face Off

Rory Cowan, Chairman, President & CEO, Lionbridge
Mark Lancaster, Chairman & CEO, SDL
Interviewed by Rebecca Ray, Managing Editor, LISA

Symantec Discusses Outsourcing QA for Localized Products: Trials and Tribulations

Tommy McShane, Director of Quality Assurance, Symantec
Ken O’Brien, SQA Engineer, Symantec
Interviewed by Rebecca Ray, Managing Editor, LISA

Money Talks
From Colgate to Chuppies

John Freivalds, Managing Director, JFA Marketing

Advertorial
30th Internationalization & Unicode Conference: Hot Topics in Internationalization, Globalization and Localization

Issue 8 (October)

Visionaries
The Price of a Cappuccino = Multilingualism as a Democratic Right

Karl-Johan Lönnroth, Director-General for Translation, European Commission
Interviewed by Rebecca Ray, Managing Editor, LISA

18 Acquisitions in One Year!

Karen Eden, Knowledge Development Director, Oracle

New Excitement, New Sensations, A New Generation

Dr. Minako O’Hagan, Lecturer in Translation Technology, SALIS, Dublin City University

We Need to Be in China Now!

Scott Atwood, Development Technical Lead for Global Foundations Engineering, PayPal

Focus on Standards
Language Industry Standards: OASIS and LISA Working Together

Andrzej Zydroń, CTO, XML-INTL Ltd.

Implementing Localization Workflow for Pan- European Product Management

Salomé López-Lavado, Translation Services Manager, Customer Interaction Group, Sony Europe




Contents


LISA Business Data

LISA Publications Catalog

Industry Insights Reports

Best Practice Guides

Surveys

QA Model

Forum Summaries and Presentations

LISA Globalization Consulting Network

Webinars and TouchPoint Advisory Calls


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