Globalization Insider

In this issue…

The Translation Challenge at the European Commission: Multilingualism as a Democratic Right (premium) • Karl-Johan Lönnroth, Director-General, Directorate-General for Translation, European Commission
Interviewed by Rebecca Ray, Managing Editor, LISA
Cultural Customization: The Next Imperative in Web Design (premium) • Nitish Singh, Associate Professor, California State University at Chico - USA
Arun Pereira, Associate Professor, Saint Louis University - USA
Google-ization: How It Will Impact the GILT Community (premium) • Curt Porritt, President and CEO, 10x Marketing
A Billion Users and Counting ….

Google-ization: How It Will Impact the GILT Community

Curt Porritt, President and CEO, 10x Marketing

There really is something new on the horizon that will enable non-English-speaking internet users to find information much more easily and much faster. And they will need the help of language service providers to leverage this new process. It’s called Google-ization, and terminology is the foundation. Read on ...

Check out Porritt’s presentation, Website Google-ization: Localizing for Search Engines, at the recent LISA Global Strategies Summit in Boston (USA).

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