In this issue…

We Now Have Concrete Proof: Software Quality Issues Drive International Sales • Arle Lommel, Publications Manager, LISA
From the Globalization Insider Archives: Applying Cultural Theories to Web Site Localization (premium) • Dr. Andy Smith, Technical Director, optimum.web limited & Director, U.K. Centre for Software Internationalization
The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace (premium) • Nitish Singh, Associate Professor, California State University at Chico - USA
Arun Pereira, Associate Professor, Saint Louis University - USA
Editorial: Netscape … 10 Years On • Rebecca Ray, Managing Editor, LISA

From the Globalization Insider Archives

Applying Cultural Theories to Web Site Localization

Some Preliminary Results

Dr. Andy Smith, Technical Director, optimum.web limited & Director, U.K. Centre for Software Internationalization

Measuring the cultural bases of web site acceptability can lead to interesting findings for site localization and design. Web sites are now an established channel of communication between a whole variety of organizations and their diverse groups of global stakeholders. However, for global web sites to be successful, many organizations are now beginning to realize that they need to understand, and then address, the needs of a culturally diverse user base.

Editor’s Note: This article was previously published in the Globalization Insider, Volume XII No. 3.4 on 12 August 2003.

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