In this issue…

It’s a Big World With Many Voices: Multilingual Audio Capability (premium) • Eliane Barth, President, JBI Localization
Focus on Members: ALADDIN: Preparing Today for the Tourism Market of Tomorrow (premium) • Dr. Adriane Rinsche, Managing Director, Language Technology Centre (LTC) Ltd
Wikipedia: Localization in a Free Content Community • Gerard Meijssen, Dutch Wiktionary and Initiator of the Ultimate Wiktionary, Wikimedia
Learning to View Globalization as “Just Another Business Process” • Rebecca Ray, Managing Editor, LISA
Focus on Standards: May Flowers • Arle Lommel, Chair, OSCAR Steering Committee
Guest Editorialist: Standards: Signposts Along the Way • Robert (Butch) Pfremmer, VP & eLearning Manager, Welocalize

Focus on Members

ALADDIN: Preparing Today for the Tourism Market of Tomorrow

Dr. Adriane Rinsche, Managing Director, Language Technology Centre (LTC) Ltd

SMEs who are incoming tour operators currently face strong competitive challenges to stay ahead of current market trends by preparing today for the tourism market of tomorrow. ALADDIN, a new cooperative research project being funded by the EU, to create a comprehensive and mobile multilingual electronic tourist information guide. In the following article, Dr. Adriane Rinsche, Managing Director of Language Technology Centre (LTC) Ltd., explains how the service will support small- and medium-sized incoming tour operators who face very strong competitive challenges to stay ahead of large tour companies.

The remainder of this article is available only to LISA members and Newsletter subscribers. Please log in with your user name and password to read the entire article.

Note: If you are not a member, but are interested in receiving the Globalization Insider, click here.

Note: If you do not presently have access to archives of Globalization Insider older than one year and would like to access them, please contact the LISA Administration or upgrade your LISA Membership (form).

E-mail LISA Administration for further enquiries.

Forgotten your password?

LISA 2008 events

Advertise with LISA

The Internationalization & Unicode Conference 32

8-11 December 2008
Registration Open

Events • News

OSCAR • TBX • TMX

Focus on Members

User Name:

Password: