In this issue…

It’s a Big World With Many Voices: Multilingual Audio Capability (premium) • Eliane Barth, President, JBI Localization
Focus on Members: ALADDIN: Preparing Today for the Tourism Market of Tomorrow (premium) • Dr. Adriane Rinsche, Managing Director, Language Technology Centre (LTC) Ltd
Wikipedia: Localization in a Free Content Community • Gerard Meijssen, Dutch Wiktionary and Initiator of the Ultimate Wiktionary, Wikimedia
Learning to View Globalization as “Just Another Business Process” • Rebecca Ray, Managing Editor, LISA
Focus on Standards: May Flowers • Arle Lommel, Chair, OSCAR Steering Committee
Guest Editorialist: Standards: Signposts Along the Way • Robert (Butch) Pfremmer, VP & eLearning Manager, Welocalize

Focus on Members

ALADDIN: Preparing Today for the Tourism Market of Tomorrow

Dr. Adriane Rinsche, Managing Director, Language Technology Centre (LTC) Ltd

SMEs who are incoming tour operators currently face strong competitive challenges to stay ahead of current market trends by preparing today for the tourism market of tomorrow. ALADDIN, a new cooperative research project being funded by the EU, to create a comprehensive and mobile multilingual electronic tourist information guide. In the following article, Dr. Adriane Rinsche, Managing Director of Language Technology Centre (LTC) Ltd., explains how the service will support small- and medium-sized incoming tour operators who face very strong competitive challenges to stay ahead of large tour companies.

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