Globalization Insider

In this issue…

Money Talks (premium) • John Freivalds, Managing Director, JFA Marketing
Multilingualism Is the Normal Human Condition (premium) • David Crystal, Honorary Professor of Linguistics, University of Wales
interviewed by Rebecca Ray, Global Business Editor, LISA
Focus on Standards (English): The EN-15038 European Quality Standard for Translation Services: What’s Behind It? • Juan José Arevalillo Doval, Managing Director, Hermes Traducciones y Servicios Lingüísticos & Head, Spanish Committee on EN-15038
La normalización en primer plano (español): La norma europea de calidad EN-15038 para servicios de traducción: ¿qué hay tras ella? • Juan José Arevalillo Doval, Managing Director, Hermes Traducciones y Servicios Lingüísticos & Director, Comité Español para la norma EN-15038
Virtual Teams at Dell Inc.: Formation, Flexibility and Foresight in the Global Realm (premium) • Leon Lee, International Generalist, Dell Inc.
Editorial: Trust: The Cornerstone of (Dis)Assembling Virtual Global Project Teams • Rebecca Ray, Global Business Editor, LISA

Virtual Teams at Dell Inc.: Formation, Flexibility and Foresight in the Global Realm

Leon Lee, International Generalist, Dell Inc.

"Bringing order to chaos" is the goal of every globalization project. Given the intricacies of national identity, language barriers, corporate culture and social etiquettes, identifying project stakeholders and securing their "buy-in" can be a daunting task. This challenge is compounded by the necessity of establishing virtual teams across international domains and adoption of standardized business methodologies. Only through open consensus can transnational corporations execute a seamless globalization vision, whether it be for international marketing campaigns, online web site development or porting localized applications.

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