Globalization Insider

In this issue…

Money Talks (premium) • John Freivalds, Managing Director, JFA Marketing
Multilingualism Is the Normal Human Condition (premium) • David Crystal, Honorary Professor of Linguistics, University of Wales
interviewed by Rebecca Ray, Global Business Editor, LISA
Focus on Standards (English): The EN-15038 European Quality Standard for Translation Services: What’s Behind It? • Juan José Arevalillo Doval, Managing Director, Hermes Traducciones y Servicios Lingüísticos & Head, Spanish Committee on EN-15038
La normalización en primer plano (español): La norma europea de calidad EN-15038 para servicios de traducción: ¿qué hay tras ella? • Juan José Arevalillo Doval, Managing Director, Hermes Traducciones y Servicios Lingüísticos & Director, Comité Español para la norma EN-15038
Virtual Teams at Dell Inc.: Formation, Flexibility and Foresight in the Global Realm (premium) • Leon Lee, International Generalist, Dell Inc.
Editorial: Trust: The Cornerstone of (Dis)Assembling Virtual Global Project Teams • Rebecca Ray, Global Business Editor, LISA

Multilingualism Is the Normal Human Condition

David Crystal, Honorary Professor of Linguistics, University of Wales
interviewed by Rebecca Ray, Global Business Editor, LISA

Professor David Crystal hardly needs any introduction. He is one of the world's foremost experts on language and on reference publishing and has written more than 100 books. In the following interview, he discusses (among other issues) how multilingual communication will evolve over the next decade and how to improve access to information that is often only available in English (it’s the quality of the source, stupid!). Along the way, he takes time to point out that three-quarters of the human race is bilingual and explains the value of creating central language labs to process language (instead of blood) samples.

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