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© 2008 SMP Marketing • ISSN 1420-3693 • www.localization.org

In this issue…


Is Your Company Ready to Enter the U.S. Market?
(Part 2 of 3)

Rebecca Ray, Global Business Editor, LISA

Performing an expansion audit of your existing organization will go a long way towards ensuring success outside of whatever you may call your home market. It allows you to scrutinize every component of your organization (product, sales, marketing, technical support, research and development, operations [including manufacturing, IT, finance and legal departments], human resources, customers, competition and your professional image) in preparation for entering any market.

In part one of a three-part series, Rebecca Ray, Global Business Editor, outlined how to prepare for an audit and provided guidelines for auditing the Executive Team and internal processes, along with a valuable list of web resources. In part two below, Ray covers auditing at the departmental level.


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