Globalization Insider

In this issue…

Special Edition: Money Talks (premium) • John Freivalds, Managing Director, JFA Marketing
Focus on Standards: Quality from the Ground Up • Alan K. Melby, Director, Brigham Young University Translation Research Grou
Is Your Company Ready to Enter the U.S. Market? (premium) • Rebecca Ray, Global Business Editor, LISA
Because Knowing Is Not Preferring • Kenneth (Sandy) A. McKethan, Jr., PMP® and Globalization Project Manager, IBM/Tivoli Software
Volkmar Burke Siegemund, Internationalization Engineer, IBM/Tivoli Software
Editorial: Don’t Reinvent the Wheel: Two Global Content Warriors Show You the Way • Rebecca Ray, Global Business Editor, LISA

Is Your Company Ready to Enter the U.S. Market?

(Part 2 of 3)

Rebecca Ray, Global Business Editor, LISA

Performing an expansion audit of your existing organization will go a long way towards ensuring success outside of whatever you may call your home market. It allows you to scrutinize every component of your organization (product, sales, marketing, technical support, research and development, operations [including manufacturing, IT, finance and legal departments], human resources, customers, competition and your professional image) in preparation for entering any market.

In part one of a three-part series, Rebecca Ray, Global Business Editor, outlined how to prepare for an audit and provided guidelines for auditing the Executive Team and internal processes, along with a valuable list of web resources. In part two below, Ray covers auditing at the departmental level.

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