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© 2008 SMP Marketing • ISSN 1420-3693 • www.localization.org

In this issue…


A Day in the Life of the Globalization Manager for McDonald’s Corporation
(Part 2 of 2)

Rebecca Ray, Global Business Editor, LISA

In part 1 of this series, we tagged along with LISA Member Jia-Shin Chiu Osiel, Manager of Language Services for Worldwide Training, Learning & Development at McDonald’s on a “typical morning in the life of a Globalization Manager.” It’s time to join her for the second half of her day as she continues on her mission to set up an enterprise globalization framework for the McDonald’s system.

Jia Osiel

Note from the Editor: The term globalization is used in this article to encompass all business processes required to design, create, test, market, sell, support, maintain and retire a product/service outside of a company’s domestic market.


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