In this issue…

LISA Reading List: How LISA Helps Companies Enter More Markets and Generate More Revenues • Rebecca Ray, Global Business Editor, LISA
INDUSTRY ADVERTORIAL: Eliminating Barriers to Web Globalization
MONEY TALKS: Welcome to 2005 (premium) • John Freivalds, Managing Director, JFA Marketing
FOCUS ON STANDARDS: Coping with Babel: How to Localize XML • Andrzej Zydron, CTO, xml-Intl Ltd. & Member, OSCAR Steering Committee
Language After Chomsky (premium) • Dr. Adele Goldberg, Professor of Linguistics, Princeton University
Interviewed by Rebecca Ray, Global Business Editor, LISA
A Day in the Life of the Globalization Manager at McDonald's Corp. (premium) • Rebecca Ray, Global Business Editor, LISA
Editorial: Globalizing Business Processes: Moving Up the Food Chain • Rebecca Ray, Global Business Editor, LISA

MONEY TALKS

Welcome to 2005

John Freivalds, Managing Director, JFA Marketing

This looks like a very good year for the translation and localization industries. Wars in the Middle East and the expansion of the European Union (EU) have led to a greater demand, new venture capital and increased awareness of localization.

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