In this issue…

LISA Reading List: How LISA Helps Companies Enter More Markets and Generate More Revenues • Rebecca Ray, Global Business Editor, LISA
INDUSTRY ADVERTORIAL: Eliminating Barriers to Web Globalization
MONEY TALKS: Welcome to 2005 • John Freivalds, Managing Director, JFA Marketing
FOCUS ON STANDARDS: Coping with Babel: How to Localize XML • Andrzej Zydron, CTO, xml-Intl Ltd. & Member, OSCAR Steering Committee
Language After Chomsky • Dr. Adele Goldberg, Professor of Linguistics, Princeton University
Interviewed by Rebecca Ray, Global Business Editor, LISA
A Day in the Life of the Globalization Manager at McDonald's Corp. • Rebecca Ray, Global Business Editor, LISA
Editorial: Globalizing Business Processes: Moving Up the Food Chain • Rebecca Ray, Global Business Editor, LISA

LISA Reading List: How LISA Helps Companies Enter More Markets and Generate More Revenues

How LISA Helps Companies Enter More Markets and Generate More Revenues

Rebecca Ray, Global Business Editor, LISA

LISA is the nexus for localization industry resource information that you can’t find anywhere else. Why? Because it has been around since the early days of the industry (fourteen years, to be exact!), and it has catalogued this information in the form of presentations, surveys, newsletter articles, etc. Its 400+ members have progressed from being early adopters to implementing GILT (Globalization, Internationalization, Localization and Translation) best practices at the forefront of global business planning.

Why reinvent the wheel in your own global business planning? Is your organization just beginning to get its feet wet in the global market? Then come to LISA for the information and education you need to be successful. If your company is already a player in the global market, then consult LISA for the standards and best practice guidelines needed to hone your global marketing strategy to generate a better ROI.

Our surveys and data are required reading for mid- to senior-level executives involved in strategic issues related to globalization. We want to share what our members have learned, where they have been and why this information is critical for the new generation of global e-business people worldwide.

Here’s a reading list to help you get started.

primer.html

The Localization Industry Primer is a unique reference document that offers a clear, compact overview of the forces behind economic globalization. It looks at the need for, and nature and benefits of, effective product globalization and its twin process, localization. It provides definitions of key concepts, introduces and explains major functions and workflows, and flags key issues that must be addressed by those going global for the first time.

It is currently available in the following nine languages:

Arabic
Chinese, simplified
English
French
German
Italian
Japanese
Korean
Spanish

2. LISA Home Page
www.lisa.org

The LISA web site is the acknowledged industry resource for information on enabling global business. Check out the great links to articles from the worldwide business press for the latest on language issues facing global organizations.

LISA Members have access to all content on the site. Non-members have access to all areas except the Members Domain.

3. Globalization Insider
www.localization.org

The Globalization Insider, published monthly, is important reading for mid- to senior-level executives involved in strategic issues related to globalization and localization.

Free to LISA Members. Subscription basis for non-members.

4. LISA Archives
www.lisa.org/archive_domain/forumindex.html

LISA has held more than 50 events (Forums, Strategy Summits and Executive Round Tables) worldwide during its 14 years of existence. Leverage this vast and rich collection of presentations from people who have candidly shared what they did right and what they did wrong when going global. Don’t reinvent the wheel or wander the web in search of global business intelligence when you can access it through LISA.

You must be a LISA Member in order to access the LISA Archives.

5. Specific Topics of Interest

NOTE: There are many articles in the Globalization Insider and several presentations in the LISA Archives on all of the following topics.

5.1. Language Industry Standards

Translation Memory eXchange (TMX) www.lisa.org/tmx
LISA/OSCAR Translation Memory Survey
www.lisa.org/products/survey/2003/tmsurvey.html
www.lisa.org/products/survey/2004/tmsurvey.html
TermBase eXchange (TBX)
www.lisa.org/tbx
Segmentation Rules eXchange (SRX)
www.lisa.org/oscar/seg/

5.2. Quality Assurance

LISA Best Practice Guide – Quality Assurance: The Client Perspective
www.lisa.org/products/bestPractice
LISA QA Model 3.0
www.lisa.org/products/qamodel.html
Software Testing and Internationalization, Manfred Ratzmann and Clinton De Young
www.lisa.org/interact/2003/swtestregister.html