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2005 Contents

Issue 1 (January)

Editorial
Globalizing Business Processes: Moving Up the Food Chain

Rebecca Ray, Global Business Editor, LISA

A Day in the Life of the Globalization Manager at McDonald's Corp.

Rebecca Ray, Global Business Editor, LISA

Language After Chomsky

Dr. Adele Goldberg, Professor of Linguistics, Princeton University
Interviewed by Rebecca Ray, Global Business Editor, LISA

FOCUS ON STANDARDS
Coping with Babel: How to Localize XML

Andrzej Zydron, CTO, xml-Intl Ltd. & Member, OSCAR Steering Committee

MONEY TALKS
Welcome to 2005

John Freivalds, Managing Director, JFA Marketing

INDUSTRY ADVERTORIAL
Eliminating Barriers to Web Globalization

LISA Reading List: How LISA Helps Companies Enter More Markets and Generate More Revenues

Rebecca Ray, Global Business Editor, LISA

Issue 2 (February)

Editorial
Brand the Language Services Industry – Are You Crazy?!

Rebecca Ray, Global Business Editor, LISA

Branding Is a Lot Like . . . Translation

Q Malandrino, CEO and Chairman, BrandLink Corp

A Day in the Life of the Globalization Manager for McDonald’s Corporation

Rebecca Ray, Global Business Editor, LISA

Capitalism at the Crossroads

Stuart Hart, Founder, Base of the Pyramid Learning Laboratory
Rebecca Ray, Global Business Editor, LISA

These Numbers Don't Lie

Issue 3 (March)

Editorial
Don’t Reinvent the Wheel: Two Global Content Warriors Show You the Way

Rebecca Ray, Global Business Editor, LISA

Because Knowing Is Not Preferring

Kenneth (Sandy) A. McKethan, Jr., PMP® and Globalization Project Manager, IBM/Tivoli Software
Volkmar Burke Siegemund, Internationalization Engineer, IBM/Tivoli Software

Is Your Company Ready to Enter the U.S. Market?

Rebecca Ray, Global Business Editor, LISA

Focus on Standards
Quality from the Ground Up

Alan K. Melby, Director, Brigham Young University Translation Research Grou

Special Edition
Money Talks

John Freivalds, Managing Director, JFA Marketing

Issue 4 (April)

Editorial
Trust: The Cornerstone of (Dis)Assembling Virtual Global Project Teams

Rebecca Ray, Global Business Editor, LISA

Virtual Teams at Dell Inc.: Formation, Flexibility and Foresight in the Global Realm

Leon Lee, International Generalist, Dell Inc.

La normalización en primer plano (español)
La norma europea de calidad EN-15038 para servicios de traducción: ¿qué hay tras ella?

Juan José Arevalillo Doval, Managing Director, Hermes Traducciones y Servicios Lingüísticos & Director, Comité Español para la norma EN-15038

Focus on Standards (English)
The EN-15038 European Quality Standard for Translation Services: What’s Behind It?

Juan José Arevalillo Doval, Managing Director, Hermes Traducciones y Servicios Lingüísticos & Head, Spanish Committee on EN-15038

Multilingualism Is the Normal Human Condition

David Crystal, Honorary Professor of Linguistics, University of Wales
interviewed by Rebecca Ray, Global Business Editor, LISA

Money Talks

John Freivalds, Managing Director, JFA Marketing

Issue 5 (May)

Editorial
The Winds Are in Our Favor This Time: The World Really Is Flat

Rebecca Ray, Global Business Editor, LISA

Managing the Tower of Babel

Alison Crawford, Research Analyst, IDC

Shouting Ducks and Saluting Lions: Localization Is a Business Process, Not Just a Technical Event

Leon Lee, International Generalist, Dell

Focus on Standards
How to Leverage the Maximum Potential of XML for Localization

Andrzej Zydroń, CTO, xml-Intl Ltd. & Member, OSCAR Steering Committee

Issue 6 (June)

Guest Editorialist
Standards: Signposts Along the Way

Robert (Butch) Pfremmer, VP & eLearning Manager, Welocalize

Focus on Standards
May Flowers

Arle Lommel, Chair, OSCAR Steering Committee

Learning to View Globalization as “Just Another Business Process”

Rebecca Ray, Managing Editor, LISA

Wikipedia: Localization in a Free Content Community

Gerard Meijssen, Dutch Wiktionary and Initiator of the Ultimate Wiktionary, Wikimedia

Focus on Members
ALADDIN: Preparing Today for the Tourism Market of Tomorrow

Dr. Adriane Rinsche, Managing Director, Language Technology Centre (LTC) Ltd

It’s a Big World With Many Voices: Multilingual Audio Capability

Eliane Barth, President, JBI Localization

Issue 7 (July)

Editorial
Academia Finally Accepts the “Fun and Games” of Game Studies

Minako O'Hagan, LISA Asia Pacific Editor, SALIS at Dublin City University

Current Trends in Games Localization

Heather Chandler, Multimedia Producer and Author, Ubisoft
Minako O'Hagan,LISA Asia Pacific Editor,SALIS at Dublin City University

Terminology: Getting Down to Business

Kara Warburton, Chair, LISA Terminology SIG & Terminologist, IBM

DiGRA 2005 - Changing Views: Worlds in Play

Minako O'Hagan, LISA Asia Pacific Editor, SALIS at Dublin City University

LISA Forum Europe 2005: Succeeding in Global Markets

LISA

EAMT Graduates to the Conference Circuit: User Orientation Comes into Focus

István Lengyel, Head of Business Operations, Kilgray Translation Technologies

Money Talks
Acquisitions Prove That We’re Not Averse to Change

John Freivalds, Managing Director, JFA Marketing

Issue 8 (August)

Editorial
Netscape … 10 Years On

Rebecca Ray, Managing Editor, LISA

The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace

Nitish Singh, Associate Professor, California State University at Chico - USA
Arun Pereira, Associate Professor, Saint Louis University - USA

From the Globalization Insider Archives
Applying Cultural Theories to Web Site Localization

Dr. Andy Smith, Technical Director, optimum.web limited & Director, U.K. Centre for Software Internationalization

We Now Have Concrete Proof: Software Quality Issues Drive International Sales

Arle Lommel, Publications Manager, LISA

Issue 9 (September)

A Billion Users and Counting ….

Google-ization: How It Will Impact the GILT Community

Curt Porritt, President and CEO, 10x Marketing

Cultural Customization: The Next Imperative in Web Design

Nitish Singh, Associate Professor, California State University at Chico - USA
Arun Pereira, Associate Professor, Saint Louis University - USA

The Translation Challenge at the European Commission: Multilingualism as a Democratic Right

Karl-Johan Lönnroth, Director-General, Directorate-General for Translation, European Commission
Interviewed by Rebecca Ray, Managing Editor, LISA

Issue 10 (October)

Editorial
Are You Prepared to Meet the Global Information Management Challenge?

Rebecca Ray, Managing Editor, LISA

LISA Best Practice Guide: Managing Global Content

Andrew Draheim, Management Consultant, World Bank Group
Alison Toon, Translation and Localization Manager, HP

Focus on Standards
Introduction to SAE J1930: Bridging the Disconnect Between the Engineering, Authoring and Translation Communities

Rick Woyde, President, Detroit Translation Bureau, Inc

BSC as a Strategic Management Tool for the Language Services Industry

Vic Dickson, CEO, Transco

Money Talks

John Freivalds, Managing Director, JFA Marketing

Issue 11 (December)

Editorial
Aligning PEOPLE, Processes and Technology to Deliver What Customers Want to Buy

Rebecca Ray, Managing Editor, LISA

Globalization with a Capital “G”

Nancy Locke, Localization Educator

Golden Words (Now in English!)

Stig W. Jørgensen, Program Coordinator, Copenhagen Business School

Visionaries
Kill Your Email, Wiki, Wiki!

Ross Mayfield, CEO, Socialtext
Tony Perkins and Rich Seidner, AlwaysOn

Standards
Can We Develop Content and Manage Terminology at the Same Time?

Kara Warburton, Chair, LISA Terminology SIG & Terminologist, IBM




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QA Model

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