2005 Contents
Issue 1 (January)
Editorial Globalizing Business Processes: Moving Up the Food Chain
Rebecca Ray, Global Business Editor, LISA
• A Day in the Life of the Globalization Manager at McDonald's Corp.
Rebecca Ray, Global Business Editor, LISA
• Language After Chomsky
Dr. Adele Goldberg, Professor of Linguistics, Princeton University Interviewed by Rebecca Ray, Global Business Editor, LISA
FOCUS ON STANDARDS Coping with Babel: How to Localize XML
Andrzej Zydron, CTO, xml-Intl Ltd. & Member, OSCAR Steering Committee
• MONEY TALKS Welcome to 2005
John Freivalds, Managing Director, JFA Marketing
INDUSTRY ADVERTORIAL Eliminating Barriers to Web Globalization
LISA Reading List: How LISA Helps Companies Enter More Markets and Generate More Revenues
Rebecca Ray, Global Business Editor, LISA
Issue 2 (February)
Editorial Brand the Language Services Industry – Are You Crazy?!
Rebecca Ray, Global Business Editor, LISA
Branding Is a Lot Like . . . Translation
Q Malandrino, CEO and Chairman, BrandLink Corp
• A Day in the Life of the Globalization Manager for McDonald’s Corporation
Rebecca Ray, Global Business Editor, LISA
• Capitalism at the Crossroads
Stuart Hart, Founder, Base of the Pyramid Learning Laboratory Rebecca Ray, Global Business Editor, LISA
These Numbers Don't Lie
Issue 3 (March)
Editorial Don’t Reinvent the Wheel: Two Global Content Warriors Show You the Way
Rebecca Ray, Global Business Editor, LISA
Because Knowing Is Not Preferring
Kenneth (Sandy) A. McKethan, Jr., PMP® and Globalization Project Manager, IBM/Tivoli Software Volkmar Burke Siegemund, Internationalization Engineer, IBM/Tivoli Software
• Is Your Company Ready to Enter the U.S. Market?
Rebecca Ray, Global Business Editor, LISA
Focus on Standards Quality from the Ground Up
Alan K. Melby, Director, Brigham Young University Translation Research Grou
• Special Edition Money Talks
John Freivalds, Managing Director, JFA Marketing
Issue 4 (April)
Editorial Trust: The Cornerstone of (Dis)Assembling Virtual Global Project Teams
Rebecca Ray, Global Business Editor, LISA
• Virtual Teams at Dell Inc.: Formation, Flexibility and Foresight in the Global Realm
Leon Lee, International Generalist, Dell Inc.
La normalización en primer plano (español) La norma europea de calidad EN-15038 para servicios de traducción: ¿qué hay tras ella?
Juan José Arevalillo Doval, Managing Director, Hermes Traducciones y Servicios Lingüísticos & Director, Comité Español para la norma EN-15038
Focus on Standards (English) The EN-15038 European Quality Standard for Translation Services: What’s Behind It?
Juan José Arevalillo Doval, Managing Director, Hermes Traducciones y Servicios Lingüísticos & Head, Spanish Committee on EN-15038
• Multilingualism Is the Normal Human Condition
David Crystal, Honorary Professor of Linguistics, University of Wales interviewed by Rebecca Ray, Global Business Editor, LISA
• Money Talks
John Freivalds, Managing Director, JFA Marketing
Issue 5 (May)
Editorial The Winds Are in Our Favor This Time: The World Really Is Flat
Rebecca Ray, Global Business Editor, LISA
• Managing the Tower of Babel
Alison Crawford, Research Analyst, IDC
• Shouting Ducks and Saluting Lions: Localization Is a Business Process, Not Just a Technical Event
Leon Lee, International Generalist, Dell
Focus on Standards How to Leverage the Maximum Potential of XML for Localization
Andrzej Zydroń, CTO, xml-Intl Ltd. & Member, OSCAR Steering Committee
Issue 6 (June)
Guest Editorialist Standards: Signposts Along the Way
Robert (Butch) Pfremmer, VP & eLearning Manager, Welocalize
Focus on Standards May Flowers
Arle Lommel, Chair, OSCAR Steering Committee
Learning to View Globalization as “Just Another Business Process”
Rebecca Ray, Managing Editor, LISA
Wikipedia: Localization in a Free Content Community
Gerard Meijssen, Dutch Wiktionary and Initiator of the Ultimate Wiktionary, Wikimedia
• Focus on Members ALADDIN: Preparing Today for the Tourism Market of Tomorrow
Dr. Adriane Rinsche, Managing Director, Language Technology Centre (LTC) Ltd
• It’s a Big World With Many Voices: Multilingual Audio Capability
Eliane Barth, President, JBI Localization
Issue 7 (July)
Editorial Academia Finally Accepts the “Fun and Games” of Game Studies
Minako O'Hagan, LISA Asia Pacific Editor, SALIS at Dublin City University
• Current Trends in Games Localization
Heather Chandler, Multimedia Producer and Author, Ubisoft Minako O'Hagan,LISA Asia Pacific Editor,SALIS at Dublin City University
Terminology: Getting Down to Business
Kara Warburton, Chair, LISA Terminology SIG & Terminologist, IBM
• DiGRA 2005 - Changing Views: Worlds in Play
Minako O'Hagan, LISA Asia Pacific Editor, SALIS at Dublin City University
LISA Forum Europe 2005: Succeeding in Global Markets
LISA
• EAMT Graduates to the Conference Circuit: User Orientation Comes into Focus
István Lengyel, Head of Business Operations, Kilgray Translation Technologies
• Money Talks Acquisitions Prove That We’re Not Averse to Change
John Freivalds, Managing Director, JFA Marketing
Issue 8 (August)
Editorial Netscape … 10 Years On
Rebecca Ray, Managing Editor, LISA
• The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace
Nitish Singh, Associate Professor, California State University at Chico - USA Arun Pereira, Associate Professor, Saint Louis University - USA
• From the Globalization Insider Archives Applying Cultural Theories to Web Site Localization
Dr. Andy Smith, Technical Director, optimum.web limited & Director, U.K. Centre for Software Internationalization
We Now Have Concrete Proof: Software Quality Issues Drive International Sales
Arle Lommel, Publications Manager, LISA
Issue 9 (September)
A Billion Users and Counting ….
• Google-ization: How It Will Impact the GILT Community
Curt Porritt, President and CEO, 10x Marketing
• Cultural Customization: The Next Imperative in Web Design
Nitish Singh, Associate Professor, California State University at Chico - USA Arun Pereira, Associate Professor, Saint Louis University - USA
• The Translation Challenge at the European Commission: Multilingualism as a Democratic Right
Karl-Johan Lönnroth, Director-General, Directorate-General for Translation, European Commission Interviewed by Rebecca Ray, Managing Editor, LISA
Issue 10 (October)
Editorial Are You Prepared to Meet the Global Information Management Challenge?
Rebecca Ray, Managing Editor, LISA
LISA Best Practice Guide: Managing Global Content
Andrew Draheim, Management Consultant, World Bank Group Alison Toon, Translation and Localization Manager, HP
Focus on Standards Introduction to SAE J1930: Bridging the Disconnect Between the Engineering, Authoring and Translation Communities
Rick Woyde, President, Detroit Translation Bureau, Inc
• BSC as a Strategic Management Tool for the Language Services Industry
Vic Dickson, CEO, Transco
• Money Talks
John Freivalds, Managing Director, JFA Marketing
Issue 11 (December)
Editorial Aligning PEOPLE, Processes and Technology to Deliver What Customers Want to Buy
Rebecca Ray, Managing Editor, LISA
• Globalization with a Capital “G”
Nancy Locke, Localization Educator
Golden Words (Now in English!)
Stig W. Jørgensen, Program Coordinator, Copenhagen Business School
• Visionaries Kill Your Email, Wiki, Wiki!
Ross Mayfield, CEO, Socialtext Tony Perkins and Rich Seidner, AlwaysOn
Standards Can We Develop Content and Manage Terminology at the Same Time?
Kara Warburton, Chair, LISA Terminology SIG & Terminologist, IBM
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