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© 2008 SMP Marketing • ISSN 1420-3693 • www.localization.org

In this issue…


Why Is My Product Not Selling Better in Japan?

Chuck Wrobel, Avaya Inc.

Chuck Wrobel of Avaya Inc. describes how his company set out on a journey to increase international sales and customer satisfaction through implementing Unicode support. There was just one slight catch: the product in question enjoyed a significant market share and user base and had proven itself over twenty years. Not an easy task, and one that required lots of teamwork. Wrobel will provide more details on exactly how Avaya achieved success in this undertaking during his presentation, Case Study: I18n/L10n of Communication Manager, at the LISA Forum Europe in Paris in October.

Late-breaking News: LISA Members IBM and Avaya just announced (more information here and here) on Monday this week that they will jointly develop speech-enabled self-service applications for corporate customers. The applications are to be available globally in Q4 this year, with initial support for Chinese, Japanese, U.S. English and U.K. English.

Editor's Note: The views expressed here are those of the author and do not reflect those of Avaya Inc.


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