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What Your High School Spanish Teacher Never Told You
The following article by Javier Garcia, founder of LexiTrans and now a consultant to Lexicals Translation, will entertain and enlighten even the most harried Marketing or Engineering Director. He reminds us that Spanish is an extremely strategic language in terms of sheer market value and then provides enough information for managers to make informed decisions as to which version(s) of Spanish to support and why. He even includes some bonus information for English and Portuguese.  The remainder of this article is available only to LISA members and Newsletter subscribers. Please log in with your user name and password to read the entire article. Note: If you are not a member, but are interested in receiving the Globalization Insider, click here. Note: If you do not presently have access to archives of Globalization Insider older than one year and would like to access them, please contact the LISA Administration or upgrade your LISA Membership (form). E-mail LISA Administration for further enquiries. |
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  8-12 December 2008 |