LISA announced its new Executive Advisory Board last fall. We are pleased that Alison Rowles, Director of SMP Marketing Sarl in Switzerland, has joined to lend her global marketing expertise.

Rowles, formerly LISA’s Controller and Business Manager, launched SMP Marketing in 1999 to provide localization industry marketing support for the association and other industry participants. Her previous 20+ years in international business include serving as Founder and Managing Director for Boxmart, SA, an international on-line trading network, and global management positions with various computer and office systems companies such as Exxon. Previous association experience includes the development and launch of EDI-Mart, a consortium of EDI vendors and suppliers.

As she explains below, Rowles has joined the board because she wants to contribute to LISA at the strategic level, in addition to serving as its outsourcing partner. You can reach her at ahrowles@lisa.org with your ideas and comments.