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China: To Build or to Buy?

Terry Shidner and Gráinne Maycock, Moravia Worldwide

Moravia Worldwide took a very disciplined approach to resolve the two key issues facing every company today: India or China? and To build or to buy? It discovered that its key challenge was how to safeguard and transfer its unique corporate culture, while at the same time, allowing the new operation to have the right “local feel.” Read on to find out how the company achieved success in its balancing act.


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