Once again, we need to be reminded to stop wringing our hands long enough to look for opportunities in the right places. According to Michael Cárdenas, the most obvious hot spot is right under our own noses in the Americas—the sleeping giant known as Latin America. International Data Corporation (IDC) is currently forecasting Latin America's growth rate to average a sizzling 16% annually. The most attractive markets are Brazil and Mexico, along with the Hispanic market north of the border in the U.S. He points out that women make the vast majority of buying decisions in this region and advises readers to take advantage of the sleeping giant before someone else does.