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2004 Contents

Issue 1.1 (January)

Follow the Money to Latin America

Localization in India: Is the Market Ready?

Latin America: A Sleeping Giant

Michael Cárdenas, Founder & President, Multilingual Translations

Riding the Next Wave: Outsourcing to Latin America

An Interview with Teddy Bengtsson, Founding Partner and CEO of Idea Factory Languages, Inc.

Spotlight: Hanspeter Siegrist

Building Quality: The LISA QA Model 3.0

Director’s Letter

Working Together to Build the Industry

W. J. Sullivan, LISA Strategist and Opinionated Grand Panjandrum

Money Talks

John Freivalds, JFA Inc.

Issue 1.2 (February)

Of Windshield Wipers and Standards

Sequence Package Analysis

Amy Neustein, Founder and CEO, Linguistic Technology Systems

Making XML Work for You

Dan Dube, Director, Business Analysis and Development, Innodata Isogen

Asia FontStudio 4

Arle Lommel, LISA Publications Manager

Is Localization a Mouse or a Rat? Review of Mouse or Rat?

Arle Lommel, LISA Publications Manager

The Buzz: Our Readers Talk Back

When is ‘Just Enough’ Good Enough?

So, Just Whose Pocket Is It, Anyway?

Issue 1.3 (March)

The GILT Industry and the Cultural Gap

Minako O’Hagan, LISA Asia-Pacific Editor

Bringing Fantasy to Reality

Carmen Mangiron, School of Applied Languages and Intercultural Studies (SALIS), Dublin City University

A Passage to Localization Down Under

Evelyn Olsen, NZTC International, New Zealand

One Finger, 10 Keys and 6,000 Characters

Carl Kay – Tokyo, Japan

China: To Build or to Buy?

Terry Shidner and Gráinne Maycock, Moravia Worldwide

Issue 1.35 (March)

New Language Versions of the Localization Primer

Issue 2.1 (April)

Open for Business

Andrew Joscelyne, LISA European Editor

What Your High School Spanish Teacher Never Told You

Javier Garcia, Consultant

¿Latino? ¿Europeo? ¿Americano? ¡No, Spanglish!

Arancha Caballero, Co-Founder and COO, Glotas

Globalization Is Here!

Pierre Cadieux, President, i18N Inc.

OSCAR: Visioning the Future of Standards

Gérard Cattin des Bois, OSCAR Chair

Money Talks

John Freivalds, JFA Inc.

Spotlight: Alison Rowles

LISA Announces First Best Practice Guide

In Memoriam: Emilio Benito

Issue 2.3 (May)

PEOPLE, Process and Technology

Pierre Cadieux, LISA Technology Editor

Mission Impossible: Improve Quality, Price and Speed At the Same Time

Don Sirena, Language Translation Manager, General Motors

Building an On-Demand Global Content Management System: The PeopleSoft Experience

Interview with Savitha Varadan, Manager, Global Web Content, PeopleSoft

Choosing a Localization Model: What Really Counts?

Konstantin Josseliani, Founder and CEO, Integrated Language Solutions

Getting More from Translation Memory

Shailendra Musale, Globalization Engineering Project Manager, Veritas India

Executive Interview: Mark Lancaster, President and CEO, SDL International

Issue 2.5 (June)

Giving Back

Rebecca Ray, Global Business Editor

GILT Metrics – Slaying the Word Count Dragon

Andrzej Zydron, Technical and Research Director, xml-Intl Ltd., Member, OASIS Technical Committee for Translation Web Services

Is Gutenberg Guilty?

Frederico Carvalho, Project Manager, All Tasks Technical Translations

TMX: Maximizing the Return on your Translation Memory Investments

Web Services for Translation

Peter Reynolds, Bowne Global Solutions & OASIS Translation Web Services Technical Committee

The Key to Successful Outsourcing: Long-term Partnerships

Sylke Denfeld, Project and Vendor Manager, WH&P

Don’t Just Do It! Automate It.

Bonnie Bonomé (Globalization Project Manager), Sushma Patel (Internationalization Engineer) & Lum Twilligear (Localization Engineering Lead), IBM Tivoli Software, Austin, Texas

Winning the War of Words

John Freivalds, Managing Director, JFA Marketing

Issue 3.1 (July)

Winning the War of Words, Part 2

John Freivalds, Managing Director, JFA Marketing

Why CMSs “Bug” Me

Arle Lommel, LISA Publications Manager

Globalization is Here!

Pierre Cadieux, President of i18N Inc.

The One and Only Reason to Outsource

Show Me That Letter

Arle Lommel, LISA Publications Manager

Managing Global Content Expansion

Issue 3.3 (August)

Brushing Away the Cobwebs

Rebecca Ray, Global Business Editor

Making Money with Machine Translation

Monika Röthlisberger, Group Manager Language Technologies, CLS Communication

Integrating Content Management and Language Technology

Dietmar Boie, Director of Operations, Language Intelligence, Ltd.

Don’t Just Do It! Automate It

Bonnie Bonomé (Globalization Project Manager), Sushma Patel (Internationalization Engineer) & Lum Twilligear (Localization Engineering Lead), IBM Tivoli Software, Austin, Texas

Making the Pieces Fit

Tim Foster, Software Globalization, Sun Microsystems, Inc.

XML 2004: From Syntax to Solutions

Warning: Man With a Clear Vision on a Mission

Interview by Rebecca Ray, Global Business Editor

Issue 3.5 (September)

Expanding Horizons for Localization

Minako O’Hagan, Asia-Pacific Editor

Challenges in Video Games Localization

Minako O’Hagan Interviews Katrin Darolle of Square Enix

From Tokyo to Barcelona

Jordi Mas López, Lecturer, Universitat Autònoma de Barcelona, Spain

Teaching Computers

Dr. Rada Mihalcea, University of North Texas & Dr. Timothy Chklovski, Information Sciences Institute, University of Southern California

Subtitling: Changing Standards for New Media?

Mary Carroll, Managing Director, Titelbild Subtitling and Translation GmbH

Why Is My Product Not Selling Better in Japan?

Chuck Wrobel, Avaya Inc.

Focus on LISA members: Xue-Feng Shen

Implementing MT - A LISA Best Practice Guide

Global Business Intelligence for Asia

Issue 4.1 (November)

The U.S. Mission to the European Union: Seize the Opportunity!

Rosemary Gallant, Commercial Attaché, U.S. Mission to the EU

Getting This “Global Thing” Right…

Rebecca Ray, Global Business Editor

Localization Takes Hold in Turkey

Vedat Oygur, General Manager, LOCASIS Ltd.

GILT Metrics – Slaying the Word Count Dragon

Andrzej Zydron, CTO, xml-Intl Ltd. & OSCAR Steering Committee

Time-to-Market: It’s Standards or Die!

Mika Pehkonen, Localization Manager, F-Secure Corporation (Interviewed by Rebecca Ray, Global Business Editor)

Quality Assurance – The Client Perspective

Arle Lommel, LISA Publications Manager

Money Talks: Challenging the Titan

John Freivalds, Managing Director, JFA Marketing

How to Localize Into a Minority Language Without Dying in the Process

Michael Scholand, CEO, STAR Servicios Lingüísticos, SL

LISA Forum Europe 2004 Overview

Issue 4.2 (December)

Localization^2: Selling the 21st Century Across the Digital Divide

Arle Lommel, LISA Publications Manager

Why Esperanto and Syriac?

Interview with Ori Redler, Co-founder, RedleX (Interviewed by Arle Lommel, LISA Publications Manager)

Technology Would Be Great… If It Weren’t for the Users

Andrew Draheim, World Bank

Coping with Babel: How to Localize XML (Part I)

Andrzej Zydron, CTO, xml-Intl Ltd. OSCAR Steering Committee

Translation Memory 2004: Room to Grow

Interview with Arle Lommel, LISA Publications Manager




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