Content Management is everywhere now, and everyone is jumping on the content bandwagon. While it is true that content management offers tremendous potential for cost savings, if it is implemented improperly, or is not part of a unified strategy, content management can become a nightmare, and localization can compound this problem. In this article, Ann Rockley discusses what it takes to develop a real content strategy that will stand up to real-world demands and suit your needs not just today, but going forward into the future.