LISA Home page [© 2008 • ISSN 1420-3693 • www.localization.org]
© 2008 SMP Marketing • ISSN 1420-3693 • www.localization.org
Applying Cultural Theories to Website Localization: Some Preliminary Results

Dr. Andy Smith, optimum.web limited

Measuring the cultural bases of website acceptability can lead to interesting findings for site localization and design. Websites are now an established channel of communication between a whole variety of organizations and their diverse groups of global stakeholders. However, for global websites to be successful, many organizations are now beginning to realize that they need to understand, and then address the needs of a culturally diverse user base.


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