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Applying Cultural Theories to Website Localization: Some Preliminary Results
Measuring the cultural bases of website acceptability can lead to interesting findings for site localization and design. Websites are now an established channel of communication between a whole variety of organizations and their diverse groups of global stakeholders. However, for global websites to be successful, many organizations are now beginning to realize that they need to understand, and then address the needs of a culturally diverse user base. ![]() The remainder of this article is available only to LISA members and Newsletter subscribers. Please log in with your user name and password to read the entire article. Note: If you are not a member, but are interested in receiving the Globalization Insider, click here. Note: If you do not presently have access to archives of Globalization Insider older than one year and would like to access them, please contact the LISA Administration or upgrade your LISA Membership (form). E-mail LISA Administration for further enquiries. |
![]() 8-12 December 2008 |
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