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2003 Contents

Issue 1.1 (January)

Why the TMX Logo Means Increased Portability

Reading the “GILT Tea Leaves”

Rebecca Ray, LISA Global Business Editor

Localization Solved?

Arle Lommel, LISA Publications Manager

Europe’s Language Industry in 2003

Andrew Joscelyne, LISA European Affairs Editor

Minority Report on Localization 2003

Minako O’Hagan, LISA Asia-Pacific Editor, School of Applied Language and Intercultural Studies, Dublin City University, Ireland

From Tea Leaves to Coffee Grounds

Rebecca Ray, LISA Global Business Editor

Another Minority Report: Predictions, Dreams and One Hallucination

Pierre Cadieux - LISA Technology Editor

Money Talks

John Freivalds, JFA International

Dateline Shanghai

Director’s Letter

Michael Anobile

LISA Releases Results of First Translation Memory Survey

Issue 1.2 (January)

Time to Learn a New Language?

Rebecca Ray, LISA Global Business Editor

Focus on the Swan - Not the Ugly Duckling!

John White, 1-for-All Marketing

Defining and Measuring the ‘R’ and the ‘I’

Rebecca Ray, LISA Global Business Editor

The LISA Salary Survey

Interview with Inger Larsen, Larsen G11n

Issue 1.3 (February)

Making Sim Ship Work

Tony Gray, Oracle

Executive Interview: Hanspeter Siegrist, CEO, The STAR Group

LISA Independent Product Review: STAR Proactive GMS 2.0

Paying for What Counts - Keeping your Company’s Talent

Jane Lommel, Workforce Associates

Issue 1.4 (February)

Introduction

Pierre Cadieux

Enhancing the Value of Today’s TM Systems

Philippe Mercier, Telelingua International

Towards a More Equitable Pricing Structure: A Translator’s Perspective

Translator X

LISA Congratulates Winners of Survey Drawing

Issue 1.5 (March)

The Fusion of Technology and an International Team Creates a Winner

Minako O’Hagan, LISA Asia Pacific Editor & SALIS, Dublin City University

Training the Next Generation of Subtitlers

Dr. Sheng-Jie Chen, National Taiwan University of Science and Technology, Taipei

ロード・オブ・ザ・リング • Middle Earth Poses Challenges to Japanese Subtitling

Dr. Minako O’Hagan, School of Applied Language and Intercultural Studies (SALIS), Dublin City University

Amikai: Best-Of-Breed MT Engine

Interview with Amikai’s Raymond Flournoy

The “Buzz” From San Francisco

Issue 1.6 (March)

Old Favorites in New Europe

Andrew Joscelyne, LISA Newsletter European Editor

That Dirty Little Four-Letter Word

Kevin Fountoukidis, Argos Company Ltd.

If it makes sense to consolidate in the localization industry, what should we be consolidating?

Leonid Glazytchev, Logrus International Corporation

Mobile Location Services: The Book

Shailenda Musale, F-Secure Corporation

Issue 2.1 (April)

Show Me the Money

Arle Lommel, LISA

Money Talks

John Freivalds, JFA Inc.

Global to the Core

Bill Sullivan, IBM

Return on Investment in Multilingual Websites from a Marketing Perspective

Jesús Maroto, Euro RSCG Wnek Gosper Interaction

Issue 2.2 (April)

The Common Thread: Accomplishing More with Less

Rebecca Ray, LISA Global Business Editor

The Life, or Lack Thereof, of a Localization Project Manager

Willem Stoeller, PMP and VP for Globalization, Welocalize

Project Management, ROI and Efficiency

Cathyann Swindlehurst, Globalization Consultant, Cygnet International

Seeing the International Forest for the Trees

John White, Globalization and Worldwide Marketing, 1-for-All Marketing

Get Involved! Join the Global Products SIG

Issue 2.3 (May)

Computability and Impossibility

Pierre Cadieux

What Planet Are They On?

Translator X

More Than You Ever Wanted to Know About Java Locales

Tim Stevens, LexisNexis

With a Clear Vision and His Feet on the Ground

A Candid Interview With Mark Homnack, President and CEO of SimulTrans

Issue 2.4 (May)

Are Translators Getting Their Voice Back?

Bob Clark, University of Leeds

What Localization Models Can Learn From Translation Theory

Anthony Pym, Universitat Rovira i Virgili, Tarragona, Spain

Translation Quality Assessment: An Overview

Geoffrey Kingscott

eCoLoRe (eContent Localization Resources for Translator Training)

Alan Wheatley, ITI General Secretary

Issue 2.5 (June)

Europe as the Model for Globalization

Andrew Joscelyne, LISA European Editor

Globalization of Voice Applications: It’s Only the Beginning! (part 1)

Ashish Vora and Curtis Tuckey, Voice Laboratory, Oracle Corporation

Enterprise-wide Content Convergence

Interview with John Olsen, VP Business Development, Stibo Catalog

Commoditization and Pricing: The Great Debate

Interview with Eugene McGinty (Connect Global Solutions) & Donald Barabé (Canadian Government Translation Bureau)

Industry Buzz

Issue 2.6 (June)

Global Content Streaming: A Reality for Asian Languages?

Minako O’Hagan, LISA Asia-Pacific Editor/SALIS, Dublin City University

To Be or Not to Be at the Conference: Reviewing EAMT/CLAW, IJET and CATS (part 1)

Minako O’Hagan, LISA Asia-Pacific Editor/SALIS, Dublin City University

The Business Case for MT: The Breakthrough Is for Real

Jaap van der Meer, Cross Language N.V.

Terminology: An Introspection

Kara Warburton, Chair, LISA Terminology SIG

Congratulations to OSCAR and SDL

Translation Technology for Sale: Buyer Beware!

John Chandioux, Software Inventor, Designer and Developer

Issue 3.1 (July)

Painting the Edsel: Prolegomena to Any Future Globalization Model

W. J. Sullivan, LISA Strategist and Opinionated Grand Panjandrum

Globalization of Voice Applications: It’s Only the Beginning! (part 2)

Ashish Vora and Curtis Tuckey, Voice Laboratory, Oracle Corporation

Translation Technology for Sale: Buyer Beware!

John Chandioux, Software Inventor, Designer and Developer

Issue 3.2 (July)

What’s Wrong With This Picture?

Arle Lommel, LISA Publications Manager

Unicode - Where Are We?

Arle Lommel, LISA Publications Manager

Review of FontLab 4.5

Arle Lommel, LISA Publications Manager

LISA Forum Europe 2003 - Forum Overview

Forum Overview

Terminology Management - New Comparative Study Now Available

Arle Lommel, LISA Publications Manager

Don’t Try to Boil the Ocean in the First Pass!

An Interview With Suzanne Hamlin, Manager of Translation and Localization Services, Cisco Systems

Issue 3.3 (July)

Multilinguality, Globalization and the Translator’s Unprecedented Power

Minako O’Hagan, LISA Asia-Pacific Editor/SALIS, Dublin City University

To Be or Not to Be at the Conference: Reviewing EAMT/CLAW, IJET and CATS

Minako O’Hagan, LISA Asia-Pacific Editor/SALIS, Dublin City University

Where ARE Those Strings???

John White, 1-for-All Marketing

Feedback: Our Readers Respond

Musings of a Japanese Translator in New York

Minoru Mochizuki, Translator

Issue 3.4 (August)

Searching the Groves of Academe

Andrew Joscelyne, LISA Newsletter European Editor

Cooking Up EEEL

Andrew Joscelyne

Applying Cultural Theories to Website Localization: Some Preliminary Results

Dr. Andy Smith, optimum.web limited

An Update on the EU’s In-Vitro Diagnostic (IVD) Directive

E. Smith Yewell, President & CEO, Welocalize

Issue 3.5 (August)

Interview with the Translator

Pierre Cadieux, LISA Technology Editor

The Big 3 Speak Out

Java Software Development in a Global Economy

Tim Stevens, LexisNexis

LISA Workshops in Boston and Shanghai

xml:tm

Andrzej Zydron, xml-Intl Ltd.

Issue 3.6 (September)

The Digital Divide - Why Localization Matters More Than We Know

Arle Lommel, LISA Publications Manager

What Does It Take to Raise US$ 67 Million?

Rory Cowan, CEO, Lionbridge

Money Talks

John Freivalds

Scripts, Scripts Everywhere, But Nary a Letter to Use

Arle Lommel, LISA Publications Manager

Why Arabic Is the Most Difficult Language for Localization

Yehia A. Yassin, EBM (Egyptian Business Machines Co.)

Why Are Project Managers a Dime a Dozen?

Arle Lommel, LISA Publications Manager

Issue 3.7 (September)

The Buzz: Our Readers Talk Back

Chevy Chase Learns the Meaning of “Bendensin”

Rebecca Ray, Global Business Editor

Unclassified and Uncensored

An Interview with Glenn Nordin, U.S. Department of Defense

Fortitude, Subcontracting and a Little Blackjack Required

An Interview with Joel Ross, VP, Defense & Intelligence Services, Basis Technology

Working With the U.S. Government

Dr. Jennifer DeCamp, MITRE Corporation

Two CEOs Speak Their Minds

RISKY BUSINESS!

Willem Stoeller, PMP and VP for Globalization at WeLocalize

Issue 4.1 (October)

Market Entry Strategies for SMEs in China and Japan / Australia and Harry Potter Need Localization!?

Minako O’Hagan, LISA Asia-Pacific Editor

Dispelling the Myths of Japan Inc.

Terrie Lloyd

Doing Business in China

Compiled by John White, Globalization and Worldwide Marketing, 1-for-All Marketing, Inc.

China: Increasing Your Market Entry IQ

Bonnie Girard, President, China Channel Limited

Discovering the Joys of Internationalization in Australia

James Hogan, Queensland University of Technology

LISA Client Seminars in Washington D.C.

Issue 4.2 (October)

Do We Have a Language Industrial Complex?

Andrew Joscelyne, Globalization Insider European Editor

TEMIS Gives Xerox Language Technology a New Lease on Life

Interview with Cyril Chantrier, Director of OEM Strategic Partnerships, TEMIS

Gruppo L10N: Setting New Standards in Italian Localization Support

Alessandro Giannetti, Managing Director, WORDWIDE

EC Rider

Post-SARS China and Global eBusiness

The Buzz: Our Readers Talk Back

Issue 4.3 (November)

Defining Globalization

Gentium: Providing Type to the World

Interview with Victor Gaultney, creator of Gentium

Which Direction Is This Language Written In?

Tex Texin, Founder and Chief Architect at XenCraft

Managing Global Content: A Unified Content Strategy

Ann Rockley, The Rockley Group

The Terms of Business: Saving Money Through Terminology Management

Kara Warburton, Chair, LISA Terminology SIG

Issue 4.4 (November)

The “Good Ol’ Days” Are Gone

Tiziana Perinotti, TGP Consulting and Silicon Valley Localization Forum

Fortitude, Subcontracting and a Little Blackjack Required

An Interview with Joel Ross, VP, Defense & Intelligence Services, Basis Technology

Is Your Company Ready to Enter the U.S. Market?

Rebecca Ray, Global Business Editor

Is a Person’s Name Really Important?

Chuck Wrobel, Avaya Inc.

Open Invitation to a Special OSCAR Meeting

Issue 4.5 (December)

Getting the Original Right

Geoffrey Kingscott

Ownership at Issue in the Localization Cycle

Jeff Allen

GILT: Observations from a Technical Communicator’s Perspective

Steve Dyson, Technical Communicator

Electric Word: Threat or Thrill?

Jaap van der Meer, Cross Language N.V.

Issue 4.6 (December)

He Who Controls Content Wins

From Mozart to Mumbai, MLVs on the Move

A Review of industry Progress by Rory Cowan, CEO of Lionbridge

A Shared Vision of the Future

Interview with Jessica Roland (Documentum), Robin Lloyd (Lionbridge) and Howard Schwartz (TRADOS)

Were My Predictions About Europe Right?

Andrew Joscelyne, European Editor

Revisiting Minority Report on Localization 2003

Minako O’Hagan, Asia-Pacific Editor/SALIS, Dublin City University

Revisiting “From Tea Leaves to Coffee Grounds”

Rebecca Ray, LISA Newsletter Global Business Editor




Contents


LISA Business Data

LISA Publications Catalog

Industry Insights Reports

Best Practice Guides

Surveys

QA Model

Forum Summaries and Presentations

LISA Globalization Consulting Network

Webinars and TouchPoint Advisory Calls


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