2003 Contents
Issue 1.1 (January)
Why the TMX Logo Means Increased Portability
Reading the “GILT Tea Leaves”
Rebecca Ray, LISA Global Business Editor
Localization Solved?
Arle Lommel, LISA Publications Manager
Europe’s Language Industry in 2003
Andrew Joscelyne, LISA European Affairs Editor
Minority Report on Localization 2003
Minako O’Hagan, LISA Asia-Pacific Editor, School of Applied Language and Intercultural Studies, Dublin City University, Ireland
From Tea Leaves to Coffee Grounds
Rebecca Ray, LISA Global Business Editor
Another Minority Report: Predictions, Dreams and One Hallucination
Pierre Cadieux - LISA Technology Editor
• Money Talks
John Freivalds, JFA International
Dateline Shanghai
Director’s Letter
Michael Anobile
LISA Releases Results of First Translation Memory Survey
Issue 1.2 (January)
Time to Learn a New Language?
Rebecca Ray, LISA Global Business Editor
• Focus on the Swan - Not the Ugly Duckling!
John White, 1-for-All Marketing
Defining and Measuring the ‘R’ and the ‘I’
Rebecca Ray, LISA Global Business Editor
The LISA Salary Survey
Interview with Inger Larsen, Larsen G11n
Issue 1.3 (February)
Making Sim Ship Work
Tony Gray, Oracle
Executive Interview: Hanspeter Siegrist, CEO, The STAR Group
LISA Independent Product Review: STAR Proactive GMS 2.0
• Paying for What Counts - Keeping your Company’s Talent
Jane Lommel, Workforce Associates
Issue 1.4 (February)
Introduction
Pierre Cadieux
Enhancing the Value of Today’s TM Systems
Philippe Mercier, Telelingua International
Towards a More Equitable Pricing Structure: A Translator’s Perspective
Translator X
LISA Congratulates Winners of Survey Drawing
Issue 1.5 (March)
The Fusion of Technology and an International Team Creates a Winner
Minako O’Hagan, LISA Asia Pacific Editor & SALIS, Dublin City University
• Training the Next Generation of Subtitlers
Dr. Sheng-Jie Chen, National Taiwan University of Science and Technology, Taipei
ロード・オブ・ザ・リング • Middle Earth Poses Challenges to Japanese Subtitling
Dr. Minako O’Hagan, School of Applied Language and Intercultural Studies (SALIS), Dublin City University
Amikai: Best-Of-Breed MT Engine
Interview with Amikai’s Raymond Flournoy
The “Buzz” From San Francisco
Issue 1.6 (March)
Old Favorites in New Europe
Andrew Joscelyne, LISA Newsletter European Editor
That Dirty Little Four-Letter Word
Kevin Fountoukidis, Argos Company Ltd.
• If it makes sense to consolidate in the localization industry, what should we be consolidating?
Leonid Glazytchev, Logrus International Corporation
Mobile Location Services: The Book
Shailenda Musale, F-Secure Corporation
Issue 2.1 (April)
Show Me the Money
Arle Lommel, LISA
• Money Talks
John Freivalds, JFA Inc.
Global to the Core
Bill Sullivan, IBM
Return on Investment in Multilingual Websites from a Marketing Perspective
Jesús Maroto, Euro RSCG Wnek Gosper Interaction
Issue 2.2 (April)
The Common Thread: Accomplishing More with Less
Rebecca Ray, LISA Global Business Editor
• The Life, or Lack Thereof, of a Localization Project Manager
Willem Stoeller, PMP and VP for Globalization, Welocalize
Project Management, ROI and Efficiency
Cathyann Swindlehurst, Globalization Consultant, Cygnet International
Seeing the International Forest for the Trees
John White, Globalization and Worldwide Marketing, 1-for-All Marketing
Get Involved! Join the Global Products SIG
Issue 2.3 (May)
Computability and Impossibility
Pierre Cadieux
What Planet Are They On?
Translator X
• More Than You Ever Wanted to Know About Java Locales
Tim Stevens, LexisNexis
With a Clear Vision and His Feet on the Ground
A Candid Interview With Mark Homnack, President and CEO of SimulTrans
Issue 2.4 (May)
Are Translators Getting Their Voice Back?
Bob Clark, University of Leeds
What Localization Models Can Learn From Translation Theory
Anthony Pym, Universitat Rovira i Virgili, Tarragona, Spain
• Translation Quality Assessment: An Overview
Geoffrey Kingscott
eCoLoRe (eContent Localization Resources for Translator Training)
Alan Wheatley, ITI General Secretary
Issue 2.5 (June)
Europe as the Model for Globalization
Andrew Joscelyne, LISA European Editor
Globalization of Voice Applications: It’s Only the Beginning! (part 1)
Ashish Vora and Curtis Tuckey, Voice Laboratory, Oracle Corporation
Enterprise-wide Content Convergence
Interview with John Olsen, VP Business Development, Stibo Catalog
• Commoditization and Pricing: The Great Debate
Interview with Eugene McGinty (Connect Global Solutions) & Donald Barabé (Canadian Government Translation Bureau)
Industry Buzz
Issue 2.6 (June)
Global Content Streaming: A Reality for Asian Languages?
Minako O’Hagan, LISA Asia-Pacific Editor/SALIS, Dublin City University
To Be or Not to Be at the Conference: Reviewing EAMT/CLAW, IJET and CATS (part 1)
Minako O’Hagan, LISA Asia-Pacific Editor/SALIS, Dublin City University
• The Business Case for MT: The Breakthrough Is for Real
Jaap van der Meer, Cross Language N.V.
Terminology: An Introspection
Kara Warburton, Chair, LISA Terminology SIG
Congratulations to OSCAR and SDL
Translation Technology for Sale: Buyer Beware!
John Chandioux, Software Inventor, Designer and Developer
Issue 3.1 (July)
Painting the Edsel: Prolegomena to Any Future Globalization Model
W. J. Sullivan, LISA Strategist and Opinionated Grand Panjandrum
• Globalization of Voice Applications: It’s Only the Beginning! (part 2)
Ashish Vora and Curtis Tuckey, Voice Laboratory, Oracle Corporation
Translation Technology for Sale: Buyer Beware!
John Chandioux, Software Inventor, Designer and Developer
Issue 3.2 (July)
What’s Wrong With This Picture?
Arle Lommel, LISA Publications Manager
Unicode - Where Are We?
Arle Lommel, LISA Publications Manager
• Review of FontLab 4.5
Arle Lommel, LISA Publications Manager
• LISA Forum Europe 2003 - Forum Overview
Forum Overview
Terminology Management - New Comparative Study Now Available
Arle Lommel, LISA Publications Manager
• Don’t Try to Boil the Ocean in the First Pass!
An Interview With Suzanne Hamlin, Manager of Translation and Localization Services, Cisco Systems
Issue 3.3 (July)
• Multilinguality, Globalization and the Translator’s Unprecedented Power
Minako O’Hagan, LISA Asia-Pacific Editor/SALIS, Dublin City University
• To Be or Not to Be at the Conference: Reviewing EAMT/CLAW, IJET and CATS
Minako O’Hagan, LISA Asia-Pacific Editor/SALIS, Dublin City University
• Where ARE Those Strings???
John White, 1-for-All Marketing
• Feedback: Our Readers Respond
• Musings of a Japanese Translator in New York
Minoru Mochizuki, Translator
Issue 3.4 (August)
• Searching the Groves of Academe
Andrew Joscelyne, LISA Newsletter European Editor
• Cooking Up EEEL
Andrew Joscelyne
• Applying Cultural Theories to Website Localization: Some Preliminary Results
Dr. Andy Smith, optimum.web limited
An Update on the EU’s In-Vitro Diagnostic (IVD) Directive
E. Smith Yewell, President & CEO, Welocalize
Issue 3.5 (August)
Interview with the Translator
Pierre Cadieux, LISA Technology Editor
• The Big 3 Speak Out
• Java Software Development in a Global Economy
Tim Stevens, LexisNexis
LISA Workshops in Boston and Shanghai
xml:tm
Andrzej Zydron, xml-Intl Ltd.
Issue 3.6 (September)
The Digital Divide - Why Localization Matters More Than We Know
Arle Lommel, LISA Publications Manager
• What Does It Take to Raise US$ 67 Million?
Rory Cowan, CEO, Lionbridge
• Money Talks
John Freivalds
• Scripts, Scripts Everywhere, But Nary a Letter to Use
Arle Lommel, LISA Publications Manager
• Why Arabic Is the Most Difficult Language for Localization
Yehia A. Yassin, EBM (Egyptian Business Machines Co.)
Why Are Project Managers a Dime a Dozen?
Arle Lommel, LISA Publications Manager
Issue 3.7 (September)
The Buzz: Our Readers Talk Back
Chevy Chase Learns the Meaning of “Bendensin”
Rebecca Ray, Global Business Editor
• Unclassified and Uncensored
An Interview with Glenn Nordin, U.S. Department of Defense
• Fortitude, Subcontracting and a Little Blackjack Required
An Interview with Joel Ross, VP, Defense & Intelligence Services, Basis Technology
• Working With the U.S. Government
Dr. Jennifer DeCamp, MITRE Corporation
• Two CEOs Speak Their Minds
RISKY BUSINESS!
Willem Stoeller, PMP and VP for Globalization at WeLocalize
Issue 4.1 (October)
Market Entry Strategies for SMEs in China and Japan / Australia and Harry Potter Need Localization!?
Minako O’Hagan, LISA Asia-Pacific Editor
• Dispelling the Myths of Japan Inc.
Terrie Lloyd
• Doing Business in China
Compiled by John White, Globalization and Worldwide Marketing, 1-for-All Marketing, Inc.
• China: Increasing Your Market Entry IQ
Bonnie Girard, President, China Channel Limited
Discovering the Joys of Internationalization in Australia
James Hogan, Queensland University of Technology
LISA Client Seminars in Washington D.C.
Issue 4.2 (October)
Do We Have a Language Industrial Complex?
Andrew Joscelyne, Globalization Insider European Editor
• TEMIS Gives Xerox Language Technology a New Lease on Life
Interview with Cyril Chantrier, Director of OEM Strategic Partnerships, TEMIS
• Gruppo L10N: Setting New Standards in Italian Localization Support
Alessandro Giannetti, Managing Director, WORDWIDE
• EC Rider
Post-SARS China and Global eBusiness
The Buzz: Our Readers Talk Back
Issue 4.3 (November)
Defining Globalization
Gentium: Providing Type to the World
Interview with Victor Gaultney, creator of Gentium
• Which Direction Is This Language Written In?
Tex Texin, Founder and Chief Architect at XenCraft
• Managing Global Content: A Unified Content Strategy
Ann Rockley, The Rockley Group
The Terms of Business: Saving Money Through Terminology Management
Kara Warburton, Chair, LISA Terminology SIG
Issue 4.4 (November)
The “Good Ol’ Days” Are Gone
Tiziana Perinotti, TGP Consulting and Silicon Valley Localization Forum
• Fortitude, Subcontracting and a Little Blackjack Required
An Interview with Joel Ross, VP, Defense & Intelligence Services, Basis Technology
• Is Your Company Ready to Enter the U.S. Market?
Rebecca Ray, Global Business Editor
Is a Person’s Name Really Important?
Chuck Wrobel, Avaya Inc.
Open Invitation to a Special OSCAR Meeting
Issue 4.5 (December)
Getting the Original Right
Geoffrey Kingscott
• Ownership at Issue in the Localization Cycle
Jeff Allen
GILT: Observations from a Technical Communicator’s Perspective
Steve Dyson, Technical Communicator
• Electric Word: Threat or Thrill?
Jaap van der Meer, Cross Language N.V.
Issue 4.6 (December)
He Who Controls Content Wins
• From Mozart to Mumbai, MLVs on the Move
A Review of industry Progress by Rory Cowan, CEO of Lionbridge
A Shared Vision of the Future
Interview with Jessica Roland (Documentum), Robin Lloyd (Lionbridge) and Howard Schwartz (TRADOS)
Were My Predictions About Europe Right?
Andrew Joscelyne, European Editor
• Revisiting Minority Report on Localization 2003
Minako O’Hagan, Asia-Pacific Editor/SALIS, Dublin City University
• Revisiting “From Tea Leaves to Coffee Grounds”
Rebecca Ray, LISA Newsletter Global Business Editor
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