In this issue…

• Introduction • Pierre Cadieux, LISA Newsletter Technology Editor
• The Case for Address Management • Graham Rhind, GRC Database Information
• Check’s in the Mail: Ensuring the Quality of Japanese Address Data (premium) • Tina Lieu, Basis Technology
• Translation Tradition • Victor Zabolotnyi, FGM, Inc.
• Optimal Platform Coverage • Matta Saikali
• Tech Briefs • Pierre Cadieux, LISA Newsletter Technology Editor

Tina Lieu, Basis Technology

With the advent of the Internet and digital communications, the rate at which companies accumulate customer data has been increasing at an exponential rate. Taking advantage of this data through data warehousing or data cleansing is critical to helping businesses survive in today's tough economy. However, this task is becoming increasingly difficult due to the international face of customers today. Companies that may have formerly dealt exclusively with clients in a single country or at least a single language now find they have to merge and cleanse customer address data from around the world.

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