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Why Don’t We All Make Big Money? Table 1

Jochen Hummel, TRADOS Corporation

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Quadrant 1

Profile

Translation headcount but relatively unsophisticated
process management

Representative organizations

  • Large consumer food firms
  • Large consulting firms

Highlights

  • Annual volume up to 5M words
  • More than 95% do not use translation technology,
    calling it "too complex"
  • Translation headcount generally limited to less
    han 5
  • More than 95% of work outsourced
  • Outsourced partners tend to be specialized small
    translation vendors
  • No standardized process
  • Trend toward preferred vendors and pre-negotiated
    rates
  • Pain point: control of translation process
  • Pain point: accurate reporting
  • Need: enabling technology without complexity

Quadrant 2

Profile

Translation headcount, relatively sophisticated process
management

    Representative organizations
  • IT companies (software/hardware)
  • Equipment manufacturers

Highlights

  • Annual volume up to 30M words
  • More than 95% do use translation technology
  • Translation headcount can exceed 80
  • Headcount act as project managers and liaisons
  • More than 95% of work outsourced
  • Outsourced partners also included large
    localization firms
  • Organizations typically very demanding of
    outsourced partners
  • Trend toward 'commoditization' of translation
  • Need: powerful, customized translation management
    infrastructure

Quadrant 3

Profile

No translation headcount and relatively unsophisticated
process management

Representative organizations

  • Large financial institutions
  • Large telecommunications firms

Highlights

  • Annual volume up to 5M words
  • Virtually no translation technology
  • Translation handled by Subject Matter Experts (SME);
    no translation headcount
  • All work outsourced
  • Outsourced partners tend to be specialized small
    translation vendors
  • Proliferation of outsourced partners (as many as
    50 in some cases)
  • Average project ticket size approximately $1000
  • Work highly distributed
  • No standardized process

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