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In this issue…
Why Don’t We All Make Big Money?
Language is hot business. According to a recent Allied Business Intelligence (ABI) report, the language industry is expected to reach $14 billion during 2001, with increased demand driving total output to over $20 billion by 2004. But recent turbulence suggests that leading language firms have had a tough time capitalizing on industry growth. In fact, during the twelve months leading up to June 2001, publicly traded companies in the industry have reported serious difficulties, resulting in an erosion of almost 90% of peak stock value among the hardest hit. Why have companies struggled to build profitable businesses in an expanding market? Recent market research by TRADOS suggests that the problem may lie in outdated mental models used to guide strategy. While the study is an on-going effort by our company to better understand the market, preliminary findings call into question much of the conventional wisdom used to segment and approach the market.  The remainder of this article is available only to LISA members and Newsletter subscribers. Please log in with your user name and password to read the entire article. Note: If you are not a member, but are interested in receiving the Globalization Insider, click here. Note: If you do not presently have access to archives of Globalization Insider older than one year and would like to access them, please contact the LISA Administration or upgrade your LISA Membership (form). E-mail LISA Administration for further enquiries. |
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    8-12 December 2008 |