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© 2008 SMP Marketing • ISSN 1420-3693 • www.localization.org

In this issue…


Going Global Means Bringing the Web into your Business

John Symon, AIIM International Europe

Organizations are under pressure! Economic, competitive and regulatory pressures are forcing executives to review their strategies for managing the information that is key to their effectiveness and survival. That pressure is heightened by the syndrome of information overload, whereby an increasingly global marketplace fuelled by the Internet revolution is creating a need for massive amounts of information to be made available on-line. There is now an overwhelming need for organizations to develop an enterprise-wide information and content management strategy. This is no longer a "nice to have" planning tool, it is a "must have" management tool.


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