Globalization Insider

In this issue…

Director’s letter (premium) • Michael Anobile
Money Talks (premium) • John Freivalds, JFA Inc.
Google, i-mode, and the Asia-Pacific Market (premium) • Interview with David Krane, Senior Public Relations Manager, Google Inc.
With a little help from Hollywood, Jeeves the Butler caters to Japanese needs (premium) • Interview with George Lichter, President of Ask Jeeves International
“Unto Every Nation, Kindred, Tongue and People” (premium) • John D. Hopkins, Graphics Support Section, Graphics Division, Curriculum Dept.
OpenType and Unicode (premium) • Arle Lommel, Brigham Young University Translation Research Group
Closing the Digital Divide (premium) • Marilyn Mason, President & COO, Mason Integrated Technologies Ltd (MIT2)
Bootstrapping into the New Millenium: Hawaii Translators Go Global • Dr. David Ashworth, Director, Center for Interpretation and Translation Studies (CITS)—University of Hawaii
Partnering: the Preferred Localisation Approach for the New Millennium (premium) • Virginia Cha, Executive Vice President, The 8th Network Corporation
Editorial • Minako O’Hagan

Partnering: the Preferred Localisation Approach for the New Millennium

Virginia Cha, Executive Vice President, The 8th Network Corporation

The popular approaches to how to effectively globalise e-businesses are centered on technologies, productivity tools, workflow processes, and “translation+” services. This article introduce the notion of approaching localisation from a pure business point of view. In this approach, technology/tools selection becomes a secondary issue, and the driver to e-business globalisation is completely partnership driven to achieve business success.

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