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© 2008 SMP Marketing • ISSN 1420-3693 • www.localization.org

In this issue…


Partnering: the Preferred Localisation Approach for the New Millennium

Virginia Cha, Executive Vice President, The 8th Network Corporation

The popular approaches to how to effectively globalise e-businesses are centered on technologies, productivity tools, workflow processes, and “translation+” services. This article introduce the notion of approaching localisation from a pure business point of view. In this approach, technology/tools selection becomes a secondary issue, and the driver to e-business globalisation is completely partnership driven to achieve business success.


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